North America used to lead the way in e-commerce sales, but today Western Europe is the leader. According to a recent study conducted by Collins Stewart, the UK is leading the way and is currently the “most mature” market in all of Western Europe; however other countries are increasing their contribution to the overall market within the region. The study also showed that Europe will continue its dominance in the market at least through 2012, reaching a threshold of $200 billion. Attaining your share of this revenue is really as simple as fine tuning your payment options and speaking with experts on how you should succeed in this undertaking.
An analyst at eMarketer.com also stated that the population of shoppers that make purchases online in the Western Europe has risen steadily in the last few years. However, she noted, there are definite key differences in the various markets throughout the region.
These differences are marked by generations of differences between the behaviors and infrastructures between Northern and Southern Europe. For example, consumers in Germany and France have a much higher online sales and overall e-commerce activity than users in Spain and Italy, where e-commerce is still just a mere fraction of overall sales. In Germany, online purchases comprised 6.9% of the total retail sales volume in 2009, yet Italy had less than one percent, in at 0.8% of their total sales volume.
Unfortunately, the global economic downturn has made differences between countries in Western Europe even more diverse. For example, in the UK, France and Germany, e-commerce sales were already an established part of the economy well before the recession became a factor. This helped to encourage shoppers that were looking for discounts or deals to turn to the Internet for budget pricing. However, because e-commerce didn’t have a chance to really penetrate the retail markets in other countries such as Italy and Spain; consumers still don’t have a lot of confidence in e-commerce shopping. Did you know that you can bill non-card holding online customers in UK, France and Germany with Webbilling.com direct debit?
The data suggests that online retailers trying to tap into smaller European markets might want to focus on encouraging sales and increasing consumer confidence in smaller countries. Spain is a good choice, as the overall e-commerce sales figures are low, but over two-thirds of the country did purchase something online between July 2008 and July 2009. Webbilling.com also bills Spain through direct debit, so add the capability to your credit card options and capture more joins from the same traffic.
Please contact me for information on billing Europe – tap my network and let’s generate more revenue for you. Contact JoeD at: traffic at giant sense dot com .
Related Posts
Webbilling.com in NATS
Do You Really Bill the United Kingdom?
Maintain that Growth Curve[!]
E-Commerce: Western Europe Takes Lead
Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Strategic Upscaling of Non-4K Content
If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.
A Look at the Evolution of Pleasure-Enhancing Pumps
Even though the pleasure industry is famously innovative, most “new” products are still ultimately reimagined versions of previous ones. They expand on the core idea by introducing a new feature or solution that takes the original concept to a new level of sensation, functionality or convenience.
AEBN Reflects on 25 Years of Innovation, Success
Reflecting on 25 years of success, AEBN honchos Jay Strowd and Bishop Wages harken back to 1999, when the company that would become a storied brand first broke away from an online DVD/VHS mail-order business to evolve as an entity solely dedicated to streaming video.
Platforming the Pleasure Industry With Our Collective Voice
Very early in my business career, I learned not to mix business with politics or religion. This was a foundational tenet that just made sense. For much of my career, that was easy. However, it has become increasingly difficult to avoid bringing politics into business.
WIA Profile: Jessica Jasmin
Jessica Jasmin’s heart has always been in production, but there were a number of stops along her route to becoming creative director for Gamma Entertainment.
The ABCs of POS Systems for Adult Store Owners
What point-of-sale system is best for your adult business? Figuring that out can be frustrating, since the numerous options and acronyms don’t easily translate into a clear checklist of features and benefits you can weigh.
Hayley Davies: From New Zealand Math Nerd to Fast-Rising Adult Star
Growing up, New Zealander Hayley Davies was a proud nerd who participated in mathematics competitions against students from much higher grades. Her good looks turned out to be a kind of secret weapon, causing peers to underestimate her intellectual acumen.
How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs
Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.
Elly Clutch: English Teacher Turned Creator Shifts Into High Gear
Growing up, Elly Clutch often felt a bit strange and out of place. In fact, that feeling has stuck with her for as long as she can remember. Nevertheless, she has grown a lot of confidence since her youth, and now knows that being an outgoing and fun-loving nerd makes her uniquely memorable.
How to Be a Kickass Guest on a Podcast
Podcasts have become a powerful platform for sharing ideas, stories and expertise. Guesting on podcasts can therefore provide tremendous opportunities to grow your fan base. However, being a good podcast guest goes beyond simply having interesting things to say.
