profile

WIA Profile: Fiona Patten

In this special edition of Woman of the Month, Patten talks about her some of the unique challenges she faces as a high-profile lobbyist.

How did you get into this business?

I have been involved with the adult industry for 20 years now. Initially I had a fashion business and a lot of my customers were gay men and sex workers. This got me involved in campaigning for better HIV/AIDS services and prostitution law reform. This involved running 3 a.m. champagne fashion events after the brothels shut for the night. In 1992 I founded the Eros Association with Robbie Swan to provide a consolidated voice for the adult industry as a whole in Australia. Our initial members came from all corners of the industry including brothels, adult wholesalers, adult retailers, magazines, condom producers and swingers clubs. I am still the CEO.

What in your background prepared you for what you are doing now?

I am not sure. It is not the career I planned. I wanted to be an architect. But my family traveled extensively when I was young. I lived in the UK, the U.S. and all over Australia. Every one to two years I was starting at a new school which probably gave me some skills in getting on with people. My parents were very traditional but quite open about sex and I grew up knowing that it was a good thing.

What do you see as the challenges of working in online adult? How do you overcome them?

There is a general perception that anyone who works in adult is somehow seedy and morally dubious. As a lobbyist I have met with hundreds of politicians and it is so common for them to say after meeting ‘but you seem so nice/normal!’ Certainly challenging this stereotype is a constant in my life and work. In Australia we do not have a First Amendment so when our government speaks about online law and order it is always the adult industry in the firing line. It is very important to get the message out to the community that any government censorship of legal adult activity is a dangerous precedent even if it is ‘just porn.’ To try and overcome this we established a political party!

There is also a challenge for younger geeks and tech heads who come into the online adult industry more through the technology side of it than through the traditional adult industry side of things. A lot of these younger people don’t understand how hard the older members of the industry fought for freedom of speech and to get the industry to the position that it is now in. Many of these Gen Y people just assume that there’s always been an adult industry and that it grew to where they can just enter it and make big bucks. But it hasn’t always been that way and it could just as easily revert to like living in Iran if the political side of the industry is not funded and not looked after.

Does your work life affect your personal life?

I am terrible at work/life boundaries. The head office of Eros and the Australian Sex Party is based in offices in my home in Canberra. The co-founder of Eros and the Sex Party is my partner Robbie Swan. We have lived and breathed the industry for nearly 20 years. But I would not change a second of that. Although sometimes at dinner parties and functions it is a bore to tell people what you do. Only because you can often spend the rest of the night talking about your work. I remember Candida Royalle once telling me that she told people that she was a [caregiver] for cats which generally turned the conversation away from her! I have yet to find the right line to use to move the conversation away from sex.

Do you have a personal motto or slogan that you live by?

Just say ‘yes’ is a good one although my partner constantly tells me to live by the Maharishi’s old epithet, ‘see the job, do the job — stay out of misery’... Although I have amended the last bit to read ‘mischief’ instead of ‘misery!’ I also try and be as truthful as I can in my dealings with people although my partner says I’ll never make a good politician with that philosophy. A lack of truth about the real nature of the adult industry is what causes us so many political problems.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

How AI-Powered Loss Prevention Can Help Your Store

Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines of sight, waited for quotes, then coordinated with a contractor to install everything. It cost thousands — and by the time I left that position, the system still wasn’t fully operational.

Zondre Watson ·
Show More