Home > Features > WIA Profile: Melody L • Bookmark   • Newsletters   • Register Search Options

FEATURE

WIA Profile: Melody L

WIA Profile: Melody L

January 18, 2011
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" One of the biggest challenges I find in working in online adult is that these merchants are held to a higher standard then mainstream verticals. "

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

How did you get into the business?

It certainly wasn’t a business that I thought I would be in. I was introduced to L3 Payments when I worked for a bank and payment processing company in the Midwest. In all of my interactions with L3 Payments, I was completely impressed with their payment expertise, professionalism, their openness and their desire to do what is right for all the parties involved. When an opportunity was presented to be more directly involved with L3 Payments, I couldn’t resist. I have never regretted that decision.

What in your background prepared you for what you are doing now?

Having spent over 15 years in the electronic payment space, I have been able to get an intimate knowledge of how people make payments from every perspective: Bank, Merchant, Consumer, Processor, Regulator. I am able to take this experience and use a consultative approach to create a payments strategy that meets the needs of our industry and clients. I can talk with the banks and understand their issues and challenges and mitigate those for my merchants processing. I have a 360 degree view from which to approach a payment strategy for a merchant.

What do you see as the challenges of working in online adult and how do you overcome them?

One of the biggest challenges I find in working in online adult is that these merchants are held to a higher standard then mainstream verticals. As a result, these accounts have higher scrutiny in underwriting and have to not only stay compliant in an ever-changing environment but have to do so with the additional challenge of friendly fraud. To overcome this, it is important for L3 Payments to be active in the payment regulatory space to be able to speak on behalf of online merchants as well as anticipate what the future challenges will be in the payments space. L3 Payments helps our industry overcome these challenges by maintaining close relationships with our banks to ensure that our merchants are being represented well during the introduction, underwriting, setup and processing phases of the account. Couple that with our access to SBW gateway and its fraud engine to scrub out questionable transactions from the start, we are well positioned to assist merchants with their payments needs worldwide.

Does your work affect your personal life?

In relation to work, L3 Payments is full of good, fun people that I enjoy spending time with both inside and outside the office resulting in a blending of both my personal and my business life. As for the rest of the world, I’ve always been the type of girl you could tell anything to without having judgment laid on you. From that background, I do not hesitate to tell people the type of payment processing I perform and those who know me can’t think of a better advocate in the payments space.

Do you have a personal motto or slogan that you live by?

Although I can think of scores of slogans that suit my life, I do not have one in particular that I live by. If I were to put my daily outlook into words, they would be, “Look at each day as an opportunity to learn, teach and be happy.”


EDUCATIONAL FEATURES

E-Stim Basics: Selling Customers on Powerboxes as Pleasure Tools

Electrosex is a commonly misunderstood pleasure practice for good reason: Most of us have negative associations with electricity; maybe we’ve been shocked after rubbing our feet across a carpeted... More »

Search Oftentimes Is Left to Chance

Adult content is frowned upon in search, whether in paid, organic or social. With the big algo updates from the past few years, Google has cleaned up search, trying to get rid of spammy and low-quality... More »

Five Tips to Generate Repeat Business

A $50 sale is great. But what if you could get that same $50 sale to come back four times in the next few months? Here are some ideas how to achieve that. 1) On your receipts, you should have an option... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!