Home > Features > Lessons Learned in 2010 • Bookmark   • Newsletters   • Register Search Options

FEATURE

Lessons Learned in 2010

Lessons Learned in 2010

January 11, 2011
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
So 2010 has come to a close and for many companies it wasn’t necessarily a year to celebrate. Adult companies closed their doors, left and right, some publicly and others quietly. Most adult companies now openly admit that business isn’t nearly as good as it was years ago and others openly discuss major concerns they have operating in this climate.

For those companies that are still standing or even growing, there’s a lot to celebrate, even if 2010 wasn’t your best financial year. Last year made us stronger and we walked away with experiences to learn from. In some ways, it’s all of those “great” or “easy” years that we should dislike, because it’s those years that made us think everything we touched turned to gold and that we were immune to external factors. When I remember the Ibill fiasco, in which many companies lost some of their membership revenue, and compare that to the most recent epassporte issue, the old adage “fool me once…” comes to mind. Not that either company was necessarily planning on fooling others, but my point is that when things were great, we didn’t learn the lessons we could have learned as well as we absorbed them once times were tough.

So here’s my quick list of lessons from 2010 to walk away with. (These are presented in no particular order, nor are they an indicator of any direct impact on my company):

1) Lifetime Revenue Share doesn’t really exist- affiliate program apparently can stop paying affiliates even for their revenue shares at any time apparently, so let’s avoid that going forward or work with companies willing to legally bind themselves to pay for the life of the customer.

2) DMCA is an affirmative defense, not a form of immunity from copyright infringement. (In other words, all of you copyright holders still have the right to bring a lawsuit, even if the site you’re looking to sue has that little DMCA disclaimer at the bottom….)

3) It’s okay that the DVD model is declining. If it impacted Blockbuster and Hollywood Video, then it’s pretty safe to admit it’s impacting the adult industry, and to accept and plan for a diminishing DVD market.

4) Keeping large sums of money in a virtual location anywhere, like Epassporte, is not a good idea. Let’s stick to real banks you can walk into, or at least not put all our eggs in one basket.

5) Complaining on the boards doesn’t work anymore. Why waste our breath with complaining on the boards to get results? If it’s something really worth it to you (anti-piracy, ethics, etc.), put a real action plan together to get something done.

6) We still are targeted by those from outside our industry. From piracy to obscenity, from .xxx to OSHA regulations, the climate in the industry is risky and we all end up impacted. We should do what we can to support the defense of our industry and support the Free Speech Coalition.

7) Companies who engage in overly-aggressive billing strategies don’t care about the consumers, don’t care about the industry and don’t care about their business partners. In the end, everyone gets screwed by their business practices, so maybe we shouldn’t support them on their get rich quick schemes for fast money? (For that matter, this is a lesson we should have learned in 2004).


BUSINESS ANALYSIS

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the sex toys/pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as... More »

Execs of 2016: Online Industry Businessmen Reveal Market Drivers

XBIZ World is pleased to present “Execs of 2016: The Year in Review” — a special showcase of the thoughts and strategies of 2016’s most influential and motivational leaders as they... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 20 - Jan 22
Montreal, Quebec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!