xbiz world
xbiz premiere
opinion

Online Spending Records in Q4 2010

Good news was hard to come by in 2010, but as we shut it down and focus on 2011 industry leaders at eMarketer.com have published their predictions for Q4. According to the marketing giant, e-commerce spending is anticipated to grow 13.7% to as high as $51.4 billion in the fourth quarter, exceeding 2009 e-commerce sales that reached $45.2 billion. The experts believe that it will be a boost in online sales for the holiday season that will push the overall e-commerce totals for 2010 to $162.4 billion.

Despite a downturn economy, those figures are an increase of 12.7% from totals seen in 2009. Industry insiders are predicting that 2010 holiday sales will equate to as much as 23.7% of the year’s total online retail sales, making November and December even more important to the e-commerce marketer than ever before.

So what is the inspiration behind the predicted jump in online sales? Economic analysts believe that shoppers are looking for deals more this year than ever before, driving them to the Internet to look for low-prices, guarantees and offers of free shipping. Consumer confidence in online retail sales is at an all-time high, with today’s smart shopper well-aware of all the bargains that can be found on the Internet from specialty shops and other retailers that may not be available to them locally.

Another factor that is influencing the jump is concerns about crowded shopping malls and this year’s predictions about an unusually bad flu season, as well as other crowd concerns. Coupon websites and special holiday-only bargains will be very popular, so businesses would do well to keep an eye on their competitors to ensure that they are offering comparable deals within the market – and that reminds me – if you have not yet engaged in serious mail management efforts you need to focus on some serious campaigns throughout 2011.

Experts also believe that shoppers that do a majority of their holiday shopping online tend to be more affluent than the average store shopper, as seen in holiday sales results from large department stores such as Neiman Marcus and Nordstrom. Another influence is the maturity of social networking marketing and mobile e-commerce, which allows customers to use their smartphones to find the best deals, read over customer reviews and find out-of-stock items at other stores. This was all confirmed during the 2010 Black Friday Frenzy this year.

Beyond online sales figures, the Internet is also expected to be a prominent influence for in-store sales as well. Penetration of popular retailers in social networking sites such as Facebook and Twitter will help keep shoppers informed about special holiday events, sales and promotions, getting them to go to the stores in-person for the best deals.

Related Posts

Email Still Best Converting Sharing Method

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Creator Tips for Writing More Effective AI Prompts

If you've played around with AI as a creator, then you already know it can be unpredictable. Sometimes you get the exact results you were hoping for, and other times, the AI spits out something so generic you wonder if it even understood the assignment. The good news? More often than not, the difference comes down to the prompt.

Megan Stokes ·
opinion

Tips for Giving Retail Software the Context to Make Smarter Decisions

A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.

Zondre Watson ·
trends

How Clear Talent Contracts Can Save Time and Money

The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.

Corey Silverstein ·
opinion

Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys

Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. While many people were interested in exploring it, stigma, misinformation, and a lack of innovation kept it in the shadows. Now, that gap is starting to close. Research shows that anal intercourse is more common than before, with one U.S. study indicating that 36% of women and 44% of men aged 25 to 44 have tried heterosexual anal sex at some point.

Alicia Sinclair ·
opinion

How to Repurpose Every Clip for Greater Reach and Revenue

Adult content creators are often looking for ways to get more value from the time, effort, and editing that go into their content. What many don't realize is that by creating only one piece of content at a time and not repurposing it into previews and social media marketing materials, they're doing themselves a disservice.

Aerie Saunders ·
profile

Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales

After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.

Women In Adult ·
opinion

Creator Tips for Keeping Fans Engaged Between Explicit Releases

Many adult creators fall into the trap of believing that the only content worth posting is explicit. While that may be what first captures a fan's attention, it's not the only thing that keeps them engaged. Fans come back for many reasons, and maintaining that connection doesn't always require nudity.

Megan Stokes ·
opinion

How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue

Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.

Rin Musick ·
profile

Crimson Kitten Talks Cosplay, Chaos and Creating Community

At first, Crimson Kitten is quiet and reserved, offering thoughtful answers as she slowly reveals pieces of herself. Spend enough time exploring, however, and an entirely different world begins to emerge.

Jackie Backman ·
opinion

How Retail Merchandising Can Make BDSM More Accessible

For years, fetish and BDSM products have occupied a complicated space in adult retail. They are often highly recognizable, visually compelling and culturally fascinating, yet easy for retailers and brands to underestimate.

Hail Groo ·
Show More