Home > Features > Consumers Embrace “Digital Home” Idea • Bookmark   • Newsletters   • Register Search Options


Consumers Embrace “Digital Home” Idea

Consumers Embrace “Digital Home” Idea

October 6, 2010
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 171 votes. Results based on votes submitted by members of XBIZ.net social network.

What That Means for Web-Based Businesses…

As we started 2010 statistics and numbers gurus at Deloitte released their “State of the Media Democracy” report, which gave some insight into the latest craze – combining their top two obsessions: television and the Internet. The report revealed that as much as 65% of online users claimed an interest in connecting their televisions to the Internet, a big 7% leap from the study conducted in 2008. Web users across every age-based demographic – including 50% of surveyed seniors aged 55+ - stated that they wanted to watch web-based content and content saved to their computers on their traditional television sets.

Networked live television still ranked tops among regular TV viewers eager to catch their favorite programming, however thanks to free websites including Hulu.com, TV.com and direct network websites, as much as 5% claimed to have watched their favorite shows online. In fact, Internet users have been watching more TV year over year – averaging in at approximately 18 hours a week, with younger viewers checking in to watch 15 hours a week – up from 10.5 hours a week just two years ago.

So what does this mean to Web-based businesses? Are we losing our market share of Internet viewers to television programming? Should we switch our advertising from the ‘Net to the TV set? Absolutely not! This is a positive sign that the top two forms of content-based entertainment are merging together to form a mega-method for reaching new customers and targeting your demographic. This is really good news for Web-based and traditional businesses alike! Watch for Google and Apple to now speed that progress.

According to Deloitte, “Television content continues to fascinate Americans. The recession has increased demand for in-home entertainment, with consumers choosing to invest in the enhancement of their TV experience... [to] further blur the lines between TV and the Internet.” People are spending more time at home, and spending instead to up the quality of that time.

Aside from the merging of these two entertainment powerhouses, the study also found the television-based advertising was still the top method for bringing viewers to the Internet and for influencing the buying decisions of users across the generations. Online advertising was significantly less powerful than television advertising; however the figures varied greatly depending upon the age of the viewer.

According to the folks at eMarketer.com, this trend is only just beginning to grow. In fact, this year it is expected that over a third of all televisions sets sold in the US market will be enabled for use on the Internet. Programming providers are working hard to help bring customers over to view their streaming content – and of course, advertising.

What’s next for the Internet? Who knows? But it’s a good idea to keep your eyes, ears and idea tracks open so you’ll be ready to explore the next big thing to its fullest!

I know Billing ;-D Contact me for any billing related questions and advice - rates, security, conversions, coverage for any type of solution - and sound secure affiliate payouts as well.


Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »

Legal Options to Address Pirated Cam Performances

Many webcam performers have experienced a new trend in online piracy — the illegal recording and publication of live webcam performances. The “business model” is disturbingly simple:... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!