What That Means for Web-Based Businesses…
As we started 2010 statistics and numbers gurus at Deloitte released their “State of the Media Democracy” report, which gave some insight into the latest craze – combining their top two obsessions: television and the Internet. The report revealed that as much as 65% of online users claimed an interest in connecting their televisions to the Internet, a big 7% leap from the study conducted in 2008. Web users across every age-based demographic – including 50% of surveyed seniors aged 55+ - stated that they wanted to watch web-based content and content saved to their computers on their traditional television sets.
Networked live television still ranked tops among regular TV viewers eager to catch their favorite programming, however thanks to free websites including Hulu.com, TV.com and direct network websites, as much as 5% claimed to have watched their favorite shows online. In fact, Internet users have been watching more TV year over year – averaging in at approximately 18 hours a week, with younger viewers checking in to watch 15 hours a week – up from 10.5 hours a week just two years ago.
So what does this mean to Web-based businesses? Are we losing our market share of Internet viewers to television programming? Should we switch our advertising from the ‘Net to the TV set? Absolutely not! This is a positive sign that the top two forms of content-based entertainment are merging together to form a mega-method for reaching new customers and targeting your demographic. This is really good news for Web-based and traditional businesses alike! Watch for Google and Apple to now speed that progress.
According to Deloitte, “Television content continues to fascinate Americans. The recession has increased demand for in-home entertainment, with consumers choosing to invest in the enhancement of their TV experience... [to] further blur the lines between TV and the Internet.” People are spending more time at home, and spending instead to up the quality of that time.
Aside from the merging of these two entertainment powerhouses, the study also found the television-based advertising was still the top method for bringing viewers to the Internet and for influencing the buying decisions of users across the generations. Online advertising was significantly less powerful than television advertising; however the figures varied greatly depending upon the age of the viewer.
According to the folks at eMarketer.com, this trend is only just beginning to grow. In fact, this year it is expected that over a third of all televisions sets sold in the US market will be enabled for use on the Internet. Programming providers are working hard to help bring customers over to view their streaming content – and of course, advertising.
What’s next for the Internet? Who knows? But it’s a good idea to keep your eyes, ears and idea tracks open so you’ll be ready to explore the next big thing to its fullest!
I know Billing ;-D Contact me for any billing related questions and advice - rates, security, conversions, coverage for any type of solution - and sound secure affiliate payouts as well.
Consumers Embrace “Digital Home” Idea
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Tips for Thriving as a Neurodivergent Creator
As digital creators, we're entrepreneurs juggling content production, business logistics, fan communities and the demands of everyday life. Add neurodivergence to the mix, and building a sustainable career can sometimes feel overwhelming. Yet my experience has been the opposite. After years of trying to fit into more traditional career paths, I eventually found my way into the adult industry and realized I'd finally found a place where the qualities that made me different became my greatest strengths.
Retailer Strategies for Engaging Mature Shoppers
One of the biggest opportunities in adult retail isn’t chasing the next trend. It’s recognizing the customers who are already walking through your door and making sure they feel they belong there.
NakedSword Originals Serves Up Triple the Heat in 'Spain in the Ass 3'
Successful trilogies usually bring to mind Hollywood blockbusters like "Back to the Future," "The Hunger Games" or the Marvel Cinematic Universe. Over three installments, however, "Spain in the Ass" has built a franchise of its own, pairing Spain's most picturesque destinations with cinematic production values, ambitious performances and career milestones.
Why Strong Kink Sales Start With Education and Support
This topic might make some people uncomfortable: the kink industry has a predator problem, and it is not the one most people assume. It is not creeping in the shadows of underground dungeons or sketchy playrooms, but instead is out in the open, on your timeline, in your inbox, and within platforms and brands that have figured out that the BDSM aesthetics and lifestyle sell really well. The issue is that there is no education that follows it.
New Moon Network's Savannah Sly on Turning Lived Experience Into Advocacy
Savannah Sly is the first to admit she didn't always understand sex work. At 18, she was an art student in Boston, working part-time at a box office and, as she puts it, "broke as a joke." While looking for ways to make ends meet, she often found herself browsing Craigslist's adult ads, intrigued by the women advertising their services.
How to Safeguard Your Website Against CIPA Claims
There is a new wave of lawsuits targeting online businesses, including adult websites. These suits involve the California Invasion of Privacy Act (CIPA), and they are becoming increasingly prevalent. In fact, three different clients of my law firm were recently served or threatened with CIPA lawsuits — all in the same week.
How Retailers Can Adapt Their Strategies During a Sales Slowdown
Every economic slowdown prompts businesses to ask a challenging question: How can we survive until circumstances get better?
Creator Tips for Writing More Effective AI Prompts
If you've played around with AI as a creator, then you already know it can be unpredictable. Sometimes you get the exact results you were hoping for, and other times, the AI spits out something so generic you wonder if it even understood the assignment. The good news? More often than not, the difference comes down to the prompt.
Tips for Giving Retail Software the Context to Make Smarter Decisions
A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.
How Clear Talent Contracts Can Save Time and Money
The adult industry has always been defined by its ability to evolve. It embraced online distribution before much of mainstream entertainment did, pioneered subscription-based business models, and continues to evolve in areas ranging from streaming to AI.
