Generating Bzzz

New Sensations President Scott Taylor knew what he was up against when his well-established adult studio took a step into the unfamiliar world of adult novelties.

“We came as infants amongst experienced companies that have been around for decades,” Taylor said. “Our goal was to be different.”

According to Taylor, the company’s shift to novelties wasn’t something he originally planned, but still fell in line with the company’s trend of evolving.

“There was a series of steps within our videos — the parodies, the ‘Romance’ series,” he said. “It was a natural progression.”

A year and a half in the making, New Sensations’ foray into sex toys began with molds of performers Ashlynn Brooke and Shane Diesel — products desired by fans and the stars themselves, Taylor said.

The popularity of Christian Audigier’s Ed Hardy brand of tattoo-art inspired clothing and accessories moved Taylor to launch the Tatu line of vibrators, which currently includes the Sin and Lust vibes featuring original tattoo art provided by an artist.

Next, he said wanted to bank on a bestselling sex toy — the pocket rocket — by adding a new, unique style to the device that’s proven successful throughout the years.

Inspired by his love of anime and a trip through an airport gift shop where doe-eyed stuffed animals stared back at him, Taylor was drawn to the big, emotional eyes that never fail to arouse an “oh how cute” from people they encounter — particularly women.

“I have this idea that there is a little girl inside of every woman,” Taylor said. “They can’t resist things that are cute. That was when I started conceiving the Bzzz line.”

Bzzz Buddies so far include Pandy, Frisky, Shivers and Paws anime-inspired vibrators that feature collectable characters. The powerful compact vibrators are multi-speed, phthalate free, waterproof and lube friendly. The vibes include four interchangeable tips.

Consumers’ inclination to collect influenced Bzzz’s family of characters, Taylor said. Pandy, Frisky, Shivers and Paws each have personalities and stories to tell. Soon water-based friends Pokey the turtle, Ribbit the frog, Inkee the squid and Bubbles the fish will join them.

“I want to inspire collection not of vibes but of characters,” Taylor said, adding that he is currently in the process of creating an animated series of videos for BzzzBuddies.com, a mainstream approach to promoting people’s relationships with the products.

The Bzzz Buddies collection made its debut at the ANME Founders Show and was received with praise.

“We’ve received an overwhelmingly positive response,” Taylor said. “I’m interested to see where it takes us.”

He suggests that it may be headed toward mainstream based on the attention Bzzz Buddies has gotten so far and future plans include disassociating the novelty line from New Sensations’ brand of porn for more widespread appeal as the Bzzz Buddies family continues to grow.

“I have several more ideas for Bzzz Buddies characters,” Taylor said. “We may also do more molds — who knows where this will take us.”

One thing that’s for certain, Taylor said, is the company’s focus on producing high-quality, unique concepts that will stand out amongst the crowds.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why BDSM Furniture and Sex Machines Make an Ideal Match

For BDSM enthusiasts and curious newbies alike, a big part of the fun is discovering and exploring exciting new sensations and scenarios. One way to level up is by combining or layering pleasures you already enjoy, and one surefire way to do that is with BDSM furniture.

Rebecca Weinberg ·
opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·
opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
trends

Meet the 2024 Class of Up-and-Coming Pleasure Brands to Watch

With each new year that rolls in, new pleasure brands emerge, and 2024 is no exception. Already this year, a slew of new entrants are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.

profile

WIA Profile: Sarah Franson

When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Women In Adult ·
profile

Popsi Lingerie CEO Sam Golshan Discusses Brand's Growth, Mission

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.

Kim Airs ·
profile

Honey Play Box's Joreail Armstrong Reflects on Company's Growth

Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Sofia Barrett-Ibarria ·
opinion

How Awareness Revolutionized Materials Used in Pleasure Products

Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Eric Lee ·
opinion

How Sex-Ed Lays the Groundwork for Well-Informed Shopping

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.

Nathan Hammerle ·
Show More