Home > Features > WIA Profile: Lea Busick • Bookmark   • Newsletters   • Register Search Options

FEATURE

WIA Profile: Lea Busick

WIA Profile: Lea Busick

September 22, 2010
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The current economic environment has had a tremendous impact on business and therefore, we are challenged daily to rethink or re-examine just about everything — from pricing models to method of distribution. "

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

How did you get into the business?

I relocated to Arizona from Chicago. While looking for a job, an ad for a “high-growth internet company” struck my eye. I interviewed with Kevin and Allison and the rest is pure porn history.

What in your background prepared you for what you are doing now?

I’ve held marketing positions at many mainstream companies for a very long time so I’ve got experience in just about every area including data analysis, public relations, media relations, print, SEO etc. I’ve also managed marketing and sales departments and have what I think to be, a pretty good business acumen. All of this experience created a solid foundation for working with a top-notch company like TopBucks, which is run very professionally.

What do you see as the challenges of working in online adult and how do you overcome them?

The challenges of working in online adult are very similar to the challenges of any other business sector. For example, keeping ahead of technology is important and with technology changing so fast, you’ve either got to adapt or die. The current economic environment has had a tremendous impact on business and therefore, we are challenged daily to rethink or re-examine just about everything — from pricing models to method of distribution. Then of course, there is the unique challenge of how to deal with the amount of content theft out there. And we face that challenge headon by fiercely protecting our intellectual property.

Does your work affect your personal life?

Not in the least bit. My entire family, friends and partner are on board with what I do. Stacey (my gal) even likes to travel along to the shows when she can. She’s amazed at the amount of fun and camaraderie in this business.

Do you have a personal motto or slogan that you live by?

Wow, I actually have several so this is a tough question. But one of my favorites is “Never regret anything because at once point in time it was exactly what you wanted.”


BUSINESS ANALYSIS

Visa Cracks Down on ‘Shell’ Billing Firms

There was a time not so long ago when website operators created billing companies in favorable jurisdictions, whose sole purpose was to bill customers for services provided by the operator and remit the... More »

Retailers Forecast Consumer Trends for 2017

With the New Year barreling down upon us, retailers already are anticipating product categories to grow, and what both vendors and consumers can expect in the coming year. Promotions for 2017 and the release... More »

Sex Toy Manufacturers Offer Predictions for 2017

In 2016, it was evident that the pleasure products sector of the adult industry was thriving when Forbes Magazine quoted CalExotics President Susan Colvin as saying that it now “stands as a $15 billion... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!