Home > Features > Fad or For Real? - Still Using Your iPad? • Bookmark   • Newsletters   • Register Search Options

FEATURE

Fad or For Real? - Still Using Your iPad?

Fad or For Real? - Still Using Your iPad?

August 30, 2010
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
A popular board thread topic, I saw some interesting information published on this question by eMarketer - reaction survey analysis by Ball State shows iPad is primarily viewed as a content consumption device as it's too difficult to create content on it. So it excels as a leisure device if you feel the need for another entertainment-based screen.

I saw quite a few of them on the planes on my Montreal trip this weekend, and among them what appeared to be attorneys working on contract editing. Some productivity-oriented survey participants considered the tablets to be inefficient.

An interesting outcome was the result that users do not consider them very portable, although clearly on an airplane they are terrific for watching movies and more portable than a laptop [which usually can't be opened in coach] and better viewing than a portable DVD player which I'm not seeing much any more. More than 60% of the UK respondents in a usage study by Cooper Murphy Webb said they rarely or never took their iPad when they left home, while just 5% said they did so always.

As always, the research underlying these studies ultimately focuses on the effect of adoption for marketers and publishers.

The focus on content consumption rather than creation should be a boon for both marketers and publishers, who are hoping to generate revenues through app sales and ad support. Likely because users were impressed with applications optimized for the iPad, including iBooks and the Apple eReader app, newspapers, magazines, books and gaming are some of the top uses of the iPad so far. Maybe no one else will be, but I was surprised to see it considered a top gaming device by owners of the tablets, beating out consoles by 2 percentage points. Conclusions indicate the tablet is building the reputation content owners and advertisers hoped for as an entertainment-oriented device.

So stay tuned as the innovators among us view the device and these types of survey results to come up with new ways to enjoy and profit from it.


BUSINESS ANALYSIS

Sex Toy Manufacturers Talk Retailer, Distributor Support

The pleasure products industry, at its best, is a well-oiled machine consisting of manufacturers, distributors and retailers. Distributors make sure that products get from Point A to Point B, while retailers... More »

Pleasure Product E-commerce Experts Discuss Latest Trends

Adult mail order is a concept that has existed for many years. Phil Harvey famously operated a groundbreaking mail order business for adult products during the 1970s. But e-commerce has expanded the concept... More »

Adult Retailers Predict Consumer Trends for 2017

When adult e-commerce was exploding in popularity in the 2000s, some tech writers predicted that brick-and-mortar adult stores would be meeting their demise. But those obituaries were premature. E-commerce,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!