Home > Features > iPhone Pulse: Bridging the Gap • Bookmark   • Newsletters   • Register Search Options


iPhone Pulse: Bridging the Gap

iPhone Pulse: Bridging the Gap

July 8, 2010
Text size: 
View in Digital Mag
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" Planners, even those considering iPhone-only offerings, must accommodate a number of influences when deciding on the best approach to mobilizing their content. "

With all of the options unfolding in the mobile marketplace, adult entrepreneurs are seeking answers to the basic question of what type of mobile presence they should be investing in developing — both for today’s market realities and beyond.

While the anti-adult content stance espoused by Apple effectively reduces the options for adult app marketers, mobile-compatible websites targeting the iPhone and its cousins can reach this audience without any help from the App Store — although there is no denying the appeal of the App Store’s ready audience.

Planners, even those considering iPhone-only offerings, must accommodate a number of influences when deciding on the best approach to mobilizing their content.

One of the fundamental issues is compatibility: mobile websites are accessible by all Internet-enabled phones, while apps target a specific platform. Browser limitations and other factors mean apps typically deliver a better user experience than do mobile sites, allowing developers to leverage the power of advanced Smartphones.

Traffic is another concern. Unlike apps, search engines index mobile sites, allowing them to generate their own organic traffic, while apps require a greater traffic investment.

Startup costs are also very different between the two approaches, as a mobile website requires only one production approach — while mobile apps require customization for each targeted platform — dramatically upping your development and deployment costs and sending update expenses skyward as app revisions pace firm and hardware upgrades.

It is also important to realize that the majority of apps are currently free offerings, with adult examples commonly used as a brand-introducing hook into a paysite or other closely targeted offer and in this regard, may best serve webmasters as a marketing tool.

“If you have developers on staff with the requisite skills and knowledge to develop apps, or the capital to outsource the development of apps, it is definitely best to take a multi-prong approach to the mobile market and create both mobile websites (or ‘web apps’) as well as apps,” Q. Boyer, director of public relations for TopBucksMobile.com, told XBIZ. “Obviously, the Apple App Store is closed off to porn at this point, but there’s a growing Android market, a mature-app-specific Android app store (Mikandi), and no indication that Android will be closed to developers of adult in the future.”


Avoiding a Crash Landing While Making Changes

Recently I had lunch with Peter, one of the most successful business coaches in Europe. We sat outside at a cafe a few kilometers from the Mediterranean Sea. It was the middle of winter but the clouds... More »

Finding the Right Road to Success

Last month, I wrote about collaboration, surrounding yourself with good people and top-tier service providers and having an alliance group. In past articles, I have written about the “7 Ps”:... More »

Differences Between Static, Smart Links

Affiliate marketing, the concept of paying commission for referred business, was employed long before the internet. But just four years after the invention of the World Wide Web, it made the jump into... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona


Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!