Home > Features > Do Facebook Fans Equal Customers? • Bookmark   • Newsletters   • Register Search Options

FEATURE

Do Facebook Fans Equal Customers?

Do Facebook Fans Equal Customers?

June 24, 2010
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Click here to become a Fan! Be a Fan of our page and support the cause! Do you love our company? Be a Fan! We’ve all seen the Fan requests and we’ve all joined at least one program or another, but what does it mean to the business or program that is pushing the Fan page? Do more fans mean more customers, or is this just something that people click on and do on Facebook?

Believe it or not, a recent study revealed that social fans are more likely to purchase and recommend the brands that they become a “fan” of – and even better, their friends pay attention and are likely to make a purchase as well. Over two thirds of US Facebook users surveyed, said that a Facebook friend referral would make them more likely to purchase an item or visit an online store, in a study conducted by Morspace.

41% of Facebook users surveyed stated that they used Fan pages to show their friends what companies and products they support. Coupons or other discounts and freebies given as incentives to join a Fan page were also great ways to increase sales, as 37% of users surveyed stated that they had made a subsequent purchase after receiving a coupon, code or sample from a business on Facebook.

There are even racial and ethnic trends. Hispanic users were more likely to make a purchase after becoming a Fan of a page and White Facebook users were the least likely group to fan a retailer and make a purchase. In fact, over 50% of Hispanic respondents stated that Facebook was a good tool to help them research new products, yet only 46% of Asians, 44% of African-Americans and only 31% of Whites agreed.

AOL Advertising also recently revealed that Hispanics are way ahead of the general online market in using the Internet to research purchases and socially share that information with friends. Unfortunately, many marketers are missing out on this tech-savvy demographic and have admitted that they are not taking any initiative to take advantage of these opportunities to reach the Hispanic market directly…pay attention and learn how to market to individual demographics to maximize site revenue potential…


OPINIONS & VIEWS

How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!