educational

Branding With Taste

Edible creams, lotions, undies, to kissable body spray paint, flavored lubricants, body desserts, body pasties, candied condoms and body paints all have one thing in common — they have to taste good. So what does a manufacturer do to differentiate its product? Ask consumers what they think. And that’s just what XBIZ did.

Edible items can definitely add a little spice and everything nice in the bedroom, especially when there’s a plethora of flavors to choose from.

Edible items can definitely add a little spice and everything nice in the bedroom

Though it’s been long known that smell can affect sexual arousal, a study from the Smell and Taste research foundation found that specific smells could really do the trick.

For instance, the study suggests that the mix of pumpkin pie and lavender scents create the number one aroma combinations in attracting men. Really?

The runner up scent for men (I’m surprised this one didn’t take the cake) is donuts, followed by black licorice.

So we wanted to find out what consumers think of these edible products.

We got reactions from customers who bought Adam & Eve’s Go Deep Oral Sex Mints on Amazon.com.

Karen S. Wako from Silver Spring, MD posted her review on Amazon saying, “The name says it all. It definitely helps when it comes to deep-throating without gagging.”

When it comes to lubricants, the Astroglide Personal Lubricant in Sensual Strawberry seems to be one of the favorites.

“My wife and I have tried all the other lubricants, oils, gels etc and have found this to be the best. There is no “pilling” as all the others seem to do,” says K.

Miller in his Amazon review. “It is not ‘sticky’ and can be used for both types of intercourse without irritation for either partner. It is simply the best one to use!”

We also spoke with a few customers who bought items from the Shunga product line.

Heidi Klair who bought the edible chocolate body paint was pleased with her purchase.

“My husband and I loved this product from Shunga I bought him for Valentine’s day.

We drew little hearts all over each other and licked them off. I was impressed at how the great chocolate flavor tasted like the real thing.”

Klair added, “ I took comfort knowing the company insures its products are food grade and nontoxic so that we can experiment with no hesitation.”

Ana Boyd bought the Divine Oral Pleasure Gloss.

“It does its purpose and makes your lips tingle. It has a nice scent and decent taste.”

I caught up with North Hollywood, California consumer Patricia Nova in a local retailer who was buying Classic Erotica’s Smoochies flavored Delicious Body Dust.

Nova said that the Sugared Wild Berries flavor was a bit sweet for her taste considering she doesn’t have a sweet tooth. But she did like that it was “sparkly.” “Don’t get it near your eyes, tough,” she cautioned.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Delicto Serves Up Online Retail With a Side of Super-Charged Sex-Ed

Meet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.

Colleen Godin ·
opinion

Tips for 'Soft Selling' to Today's Shoppers

"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.

Sara Gaffoor ·
opinion

A Guide to Displaying Sex Dolls In-Store

Sex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.

Jessica Sav ·
opinion

How AI Is Modernizing Retail HR

With 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.

Zondre Watson ·
opinion

Rethinking Influencer Marketing in Sexual Wellness

Influencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.

Naima Karp ·
trends

Meet the New Class of Pleasure Purveyors Making Waves

The sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.

Ariana Rodriguez ·
profile

Viben's Kara Liburd on Building a Fulfilling Career in the Industry

“We work in an industry where trust, follow-through and service matter just as much as product quality,” declares Viben sales exec Kara Liburd. “Retailers today want analytics, marketing assets and deeper product knowledge, and brands are stepping up to provide that support.”

Colleen Godin ·
profile

WoodRocket Delivers Classic Adult Fun With a Quirky, Modern Twist

What does it take to stand out in the industry these days? How about a “Live, Laugh, Cum” keychain?

Colleen Godin ·
profile

Efren Méndez Leads LoveStore Mexico With a Community-First Approach

Fifteen years ago, Efren Méndez and a friend walked into a sex shop. They were looking for nothing more than a few items for a party. Instead, the moment altered the direction of his career, and ultimately his life.

Jackie Backman ·
opinion

Guiding Shoppers With Clear Pleasure Education

One of the most valuable skills in pleasure retail isn’t persuasion — it’s translation. Customers often arrive curious but cautious, unsure of terminology, functions or even what questions to ask. The goal isn’t to overwhelm them with specs or explicit details, but to describe product features in a way that feels approachable, relatable and easy to imagine.

Sara Gaffoor ·
Show More