Home > Features > Panasonic HD Goes 3D • Bookmark   • Newsletters   • Register Search Options


Panasonic HD Goes 3D

Panasonic HD Goes 3D

March 17, 2010
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" shooting a video is only part of the production chain "

Panasonic dramatically raised the stakes in the 3D video game at this year's Consumer Electronics Show in Las Vegas, where it displayed what it claims is the world's first professional, fully-integrated, Full HD 3D camcorder.

Scheduled to begin shipping later this year, the sleek twin lens camcorder is said to be easier to use, more flexible and more affordable than previous solutions, while offering solid-state reliability and easy workflow.

"Current 3D systems are large-scale setups in which two cameras are fitted to a rig in parallel, or vertically intersect across a half-mirror. Separate recorders are also required," stated a company rep. "In Panasonic's new Full HD 3D camcorder, the lenses, camera head, and a dual Memory Card recorder are integrated into a single, lightweight body. The camcorder also incorporates stereoscopic adjustment controls making it easier to use and operate."

The $21,000 camcorder's integrated twin-lens imaging system allows for optical convergence point adjustment, while providing functions for automatically correcting horizontal and vertical displacement.

"Conventional 3D camera systems require these adjustments to be made by means of a PC or an external video processor," the rep continued. "This new camcorder, however, will automatically recalibrate without any need for external equipment, allowing immediate 3D image capture."

According to the company, the unit's solid-state recording system offers greater flexibility to produce Full HD 3D videos in more challenging shooting environments.

"Right and left Full HD video streams of the twin-lens 3D camcorder can be recorded as files on SDHC/SD Memory Cards, ensuring higher reliability than on other tape, optical disc, HDD or other mechanical-based recording systems," the spokesperson said. "This solid-state, no-moving-parts design will help significantly reduce maintenance costs, and the 3D camcorder will be better able to perform in extreme environments and be more resistant to temperature extremes, shock, and vibration."

"The camcorder is lighter weight and smaller than current 3D rigs, while providing the flexibility of handheld-style shooting," he added. "Setup and transportation is simplified, making it ideal for sports, documentary and filmmaking projects."

No doubt some of those projects will be adult in nature, and while the current price tag will keep it out of the hands of many small studios, larger and more forward-looking operators will find this an intriguing technology worth exploring.

But shooting a video is only part of the production chain.

Panasonic says users will enjoy fast and highly-productive file-based workflows on both Mac and PC-based platforms, including instant, random access to recorded content and longer recording capacity.

"In addition to a camcorder, Panasonic also plans to offer a professional-quality 3D Full HD LCD monitor for field use as well as a professional HD digital AV mixer for live event production," the spokesperson confided. "Panasonic will offer professional production equipment to allow video professionals to efficiently create 3D content, so consumers can enjoy 3D video using Panasonic 3D home theater systems."

With this level of enablement, it may not be long before high quality 3D video becomes pervasive among high end adult entertainment options and perhaps forms the basis of a whole new wave of production — especially as mass-market pricing and an increasing level of performance accompanies this rapidly maturing technology.


‘Anything Interactive’ Will Be in Industry’s Future

With the new year upon us, many people focus on resolutions and 92 percent of those who make them don’t succeed in keeping them. Others look towards the future. Looking back to the early years of... More »

Focusing, Again, on Tradeshow Etiquette

I’m very excited to have been asked by XBIZ World to write the third part of my ongoing series of articles on tradeshow etiquette. In Part I of the series, I discussed business cards, substance... More »

Retail Sales Get Boost From Staff Morale Building

My job is, and always has been, to do what is asked of me to the best of my ability. I’ve worn many hats in this company, as it’s not only adult retail but adult nightlife as well. I’ve... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.


Everything To Do With Sex Show

Jan 20 - Jan 22
Montreal, Quebec

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!