profile

WIA Profile: Mia Zhu

How did you get into this?

I have always been fascinated with the latest web technology and ecommerce solutions. Early on in my payment career I discovered that the adult industry was always on the cutting edge of B2C technology and would take the risks with new ideas that mainstream companies would not. As soon as I made the decision in 2000 right after Y2K (HAHA) to work with clients in the adult entertainment space, I never looked back.

I have always been fascinated with the latest web technology

What in your background prepared you for what you're doing now?

My graduate degree is in Psychology. My previous life as a therapist taught me about being human.

I actually learned the business from the ground up starting with Lynk Systems during the early 90's. Lynk was bought by the Royal Bank of Scotland. This was a wonderful starting point where I learned the basics of what the merchant processing business was all about. From there I was able to grow into roles with larger spans of influence including my current role of EVP of Marketing with OrbitalPay and Global Electronic Technology Inc.

What changes have affected your work since you began it?

Perhaps the greatest change that happened over the last decade is that I found myself spending more time in the office being an administrator as we built the infrastructure and less time visiting with clients and developing new business. I made the decision this year, to get back to the part of the job I love the best, meeting with people and consulting clients on streamlining billing solutions and business models. It has been great over the last year to see so many familiar faces at the shows and events in addition to meeting the next generation of webmasters and entrepreneurs in the space.

What do you see as the challenges to working in online adult and how do you overcome them?

The greatest challenge has always been the 24x7x365 nature of the business. The online platform has succeeded in offering quality adult entertainment when you want it and we are on the verge through the evolution of the mobile platforms of adding where to the equation as well. As an integral part of the payment equation for some of the largest programs in the industry I have to be on call around the clock to address clients' concerns and needs.

Does your work affect your personal life?

I have found through the years when you reach a certain level professionally that the organizations you work for become a second lover, and a needing one at that. This added with a heavy travel schedule can definitely take a toll on personal relationships if you are not careful. I consciously make time for my significant other, my family, my friends, and my dog because really they're what feed my soul.

Do you have a personal motto or slogan that you follow?

I do "One Team – One Heart."

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
Show More