Home > Features > Trying Harder • Bookmark   • Newsletters   • Register Search Options

FEATURE

Trying Harder

Trying Harder

October 16, 2009
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
It's a sign of the times: the cauldron of chaos that has been boiling now for what seems an eternity is yielding some signs of hope, as the best examples of corporate cream are rising to the top and further solidifying the reputations — and bottom lines — of forward thinking adult entertainment companies.

Bad times bring out both the best and worst in people and companies; and while some lesser firms have been melted away in this process, others have embraced the refiner's fire — shedding unwanted elements and turning their core ingredients into gold.

As one example of the increasing industrial excellence which inspired this post, I'll point to veteran adult affiliate program Top Bucks and its recent mobile webinar. While the information that was covered in this interactive video session (which included questions from the live audience via chat) was valuable, to me, the most impressive thing was the commitment of time, energy and money that the company made to provide this learning resource. Sure, it ultimately benefits them, but it is a great example of an affiliate program trying to help itself by helping its affiliates — and I for one was impressed by the effort, which reinforced the company's role as an industry leader.

It's not an issue of "reaching out to newbies," but more an issue of programs adopting increasingly sophisticated technologies and working with their affiliates to better understand and use these tools.

For example, a number of adult programs today make use of complicated APIs that can unlock promotional possibilities previously undreamed of by many affiliates — if only they knew how. A few lines of text on the "tools" page written in what appears to be Pig Latin isn't an effective way to convey the breadth of information needed to maximize these features; but a video tutorial or scheduled live webinar that demoed various uses of the API and provided feedback from its programmers would rock and ultimately make more money for the company that invests in this effort.

The upshot to this story is that while things may be worse out there than we'd like, it's not all bad news, and the companies that survive these trying times and are still here a year or two down the road will represent the best that this industry has ever offered. Will you be among them? If you try a little bit harder, that may not be an undecided question...


BUSINESS ANALYSIS

Retailers, Distributors Report Growth in Male Sex Toys Market

Adult retail has been undergoing a transformation in recent years. The adult stores of the 1990s and 2000s focused heavily on porn video sales and catered to a predominantly male clientele, but these days,... More »

VR Hardware: The Foundation of Immersive Technology

From cameras to headsets to controllers, software and more, virtual reality technology is more than the VR content experience itself — it also surrounds the tools that are needed to create and consume... More »

Sexperts Tout Men’s Wellness Benefits of Pleasure Products

Sex, more and more, is being discussed not only from an erotic standpoint, but also, from a health and wellness standpoint. MensHealth.com, MensJournal.com and many other mainstream websites have been... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Latin America Adult Business Expo

Jul 10 - Jul 12
Cartagena, Colombia

XBIZ.net Paysite Meetup

Jul 13 - Jul 13
Barcelona, Spain

ANME Founders Show

Jul 16 - Jul 18
Los Angeles Marriott Burbank Airport

QWEBEC Expo

Aug 03 - Aug 06
Montreal, Quebec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!