Home > Features > Adult Around the World • Bookmark   • Newsletters   • Register Search Options


Adult Around the World

Adult Around the World

September 28, 2009
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" each territory demonstrates a propensity to its own particular niche "

In his bestselling book,"The World is Flat," Thomas L. Friedman argued that globalization has resulted in a level playing field in terms of commerce, where all competitors have equal opportunity in a global market where historical and geographical divisions are becoming increasingly irrelevant.

This holds particular true to those of us engaged in the online adult space. Thanks to the universal reach of the web, we all have access to a global audience. And what is more, the allure of pornography has universal appeal, too.

But whilst the whole world might dig porn, it is important to remember that each territory demonstrates a propensity to its own particular niche: the U.S. might get off to L.A.-produced factory porn, but the rest of the world does not necessarily share the same appetite for such material.

For example, the Brits tend to prefer edgier, less glossy porn and are partial to 'dogging' — a euphemism for engaging in sexual acts in semi-public places such as a secluded car park, or watching others doing the same.

As for the Germans, they tend to be partial for all things fetish; with extreme niches such as watersports selling particularly well there. And, unlike the Brits, they have a very open and tolerant attitude to nudity generally, with mixed-sex spas and swimming venues being the norm there.

If anything, Germany's neighbor Austria demonstrates an even more voracious appetite for all things fetish, with hardcore material having been freely available at newsstands long before the advent of the Internet.

Gay material seems to convert particularly well in Arabic-speaking markets, not least since being homosexual is considered a crime in such countries. Somewhat hypocritical really, when you consider that Persian kings used to pleasure themselves with boys half their age there. The result? Gay Arabs have little choice other than to go online to satiate their carnal desires, as our Alexa ranking in such countries bears witness: Phone billing works well there, thanks to a combination of low credit card penetration and the level of anonymity that phone billing offers such surfers.

Interracial porn seems to convert well on traffic from African countries, whose Internet penetration is miniscule when compared to the rest of the world and therefore represents a huge growth opportunity as we look forward to the future.

If you are already selling any of the niches alluded to and want to increase your bottom line, just remember to communicate with prospective customers in their own native language. Whilst the pics and vids we peddle transcend national boundaries and need no translation per se, when it comes to the important bit — paying you — pitch your prospects in a language they understand: theirs!

Also bear in mind that most of the world does not have credit or debit cards, so you should consider making alternative billing such as ours your primary, not secondary, processing mechanism in conjunction with traffic from such countries.

Doing so will allow you to make more money in the flat 'always on' interconnected world in which we all now live.


Adult Biz Faces More Obstacles Past Prop. 60 Battle

On Feb. 1, I completed 365 days as the Free Speech Coalition’s executive director. It was a turbulent first year, and when I received the 2017 XBIZ Industry Leadership Award I was startled, humbled... More »

Ad Networks: A Look at Compliance Issues

Among the major concerns of online marketers when evaluating advertising creatives are the return on investment, click-through and engagement rates, (re)targeting and opportunities for micro-tuning monetization.... More »

Ad Networks: Maximizing Precious Time and Resources

For traffic-savvy adult website operators and marketers, buying ad space and premium placement on select sites is a proven method for attracting audiences. This has traditionally involved studying a site’s... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.



Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!