Home > Features > Affiliate Program Basics: 2 • Bookmark   • Newsletters   • Register Search Options

FEATURE

Affiliate Program Basics: 2

Affiliate Program Basics: 2

November 19, 2005
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" start small, be smart and grow carefully "

In part one we looked at having a site that converts, selecting payouts bonuses and personnel and automating your affiliate program. Today, we'll examine the importance of customer service and marketing your affiliate program.

Customer Service
One area that can be labor intensive is providing customer support services. Your website's members will have a variety of needs and face a variety of issues (whether you operate an affiliate program or not), including website access concerns, lost passwords and video playback problems. These concerns need to be addressed in a timely fashion if you expect to retain members - and the faster your response, the better. Fortunately, most billing companies offer these services (at least providing help with password or billing problems).

Technical support issues are often another matter, however, and as such require someone to address them. While these support issues also can be outsourced, there is tremendous value in having contact with your website's members, and many operators will be well advised to handle as much of this one-on-one support in-house as possible.

While some of these issues are not normally thought of in terms of running an affiliate program, they directly impact your bottom line and as such your profitability - a major consideration when you consider that affiliates will be receiving a share of your revenue. If this share is provided up front via a pay-per-sale program, you will be quickly bankrupt if you cannot retain members due to support problems - and in the case of revshare programs, you will quickly lose affiliates if you are unable to retain members and provide the higher revshare payouts that happy (and thus recurring) members enable.

Spreading The Word
Once you've developed your infrastructure, established your policies, brought your key players up to speed and launched your program, the next step is to tell the world about it. This seems to be a matter of common sense, but the fruitful execution of an effective marketing plan can neither be taken lightly nor for granted. Indeed, there have been a number of high-profile flops where affiliate programs have been launched by known players, who despite being well-capitalized and well-connected throughout the industry, have experienced what can only be described as marginal success at best, attracting only a few hundred affiliates (if even that many) before calling it quits.

While the reasons that affiliate programs fail are endless, varied and well beyond the scope of this article, a simple lack of affiliates is one common and influencing factor. As such, attracting and retaining affiliates to your program is equally as important as attracting and retaining members to your website. It's also important to consider that while having several hundred affiliates might seem outwardly impressive, the largest programs count tens of thousands of affiliates among their assets. Having a large number of affiliates is not the end-all it might seem, however, as most will not be active and the vast majority will not send enough signups to earn a consistent payout.

So how do you attract webmasters to your affiliate program? The easiest way is by offering webmaster referral bonuses, either as a percentage of the referred affiliate's sales or as a direct per-affiliate signup payout. Doing so can result in an army of "board whores" including a link to your program in their "sig" files and on their webmaster pages. Press releases, articles, trade show promotions and of course, paid advertising all are ways in which you can gain recognition for and signups to, your affiliate program.

In conclusion, it should be obvious from this overview that establishing and operating a successful adult webmaster affiliate program will require careful planning and the consideration of many factors. The best advice I can give is to start small, be smart and grow carefully. While the affiliate program market is highly competitive and dominated by long-established players, there's always room for more - and as such, more open every day - but an equal or greater number close every day as well. Be professional in your approach, and you'll stand a better chance of enjoying success.


LEGAL PERSPECTIVES

Randazza: Trump Victory, Big Prop 60 Win

On Tuesday afternoon, I boarded a transatlantic flight. Given all of the negativity in the 2016 presidential race, I was delighted that I would be absent for the results. I found both Donald Trump and... More »

Dissecting an $11.9M Affiliate Marketing Judgment

The Federal Trade Commission scored another major win in early October when the 2nd U.S. Circuit Court of Appeals upheld a lower court ruling, requiring LeadClick Media LLC to pay an $11.9 million award. The... More »

Legal Protection for Amateur Shoots

Any adult industry professional who creates video content with actual first-time amateurs will come to an early knowledge that later performer regret is commonplace. Recognized performers who regularly... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Everything To Do With Sex Show

Jan 27 - Jan 29
Halifax, Nova Scotia

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!