Home > Features > Traffic Trading Made Easy • Bookmark   • Newsletters   • Register Search Options

FEATURE

Traffic Trading Made Easy

Traffic Trading Made Easy

November 12, 2005
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  37.36%
No
  22.99%
Out of 174 votes. Results based on votes submitted by members of XBIZ.net social network.

" TradeZilla is a decent, basic traffic trading script that is easy to install and use, and it's free! "

For many webmasters, trading traffic with other websites is both a necessary and problematic chore. We all need traffic and trading is a great way to get it, but one that requires care; as the level of cheating (or simple inequality) that exists with hard link trades makes for a frustrating and often not worthwhile workload. For example, other webmasters that you trade with through hard links might send you nothing but "junk" traffic, including artificial entities like hit bots. In the case of simple inequality, you might be sending this trade 1,000 visitors a day while receiving only 10 visitors back to your site.

The remedy for this situation is the avoidance of hard links and the use of a traffic trading script to 'equalize' your trades.

Trade scripts (among other things) allow you to screen out various forms of "bad" traffic, while balancing its flow, so that instead of the unequal example above, you have a situation where a website sending you 10 visitors is only receiving 10 visitors back. Trade scripts can also be used to add top lists to your website, allowing you to reward those sending the most traffic to you with a higher volume back.

Trade scripts come with varying levels of complexity and feature sets, some of which are overkill for many site operators, who may never master all of the script's features. To address the needs of those seeking a simple solution to monitoring and increasing traffic, barring cheaters and running top lists, Vendzilla from TGPAsylum and kaktusan from Cheapest Adult Scripts got together to release TradeZilla, a simple and functional trade script ideally suited to the needs of smaller sites, entry-level users and beyond. Best of all, it's free...

Script setup can often be a difficult, confusing and time-consuming process; but not so with TradeZilla. As long as the web server that you're installing to is configured properly (that is, has PHP4, PHP register_globals, MySQL and Zend Optimizer installed), then the whole process is a breeze. The following installation steps illustrate just how easy this is: First, you upload all of the files in binary mode, then set permissions to 777 for the 'toplists' folder and the 'ztinfo.inc' file, then finally, run the install file from your browser.

Once you run the install file, a screen displays the results of the script's tests to determine whether or not your web server is properly configured for this script's needs. If all of these test results check out, then you're ready to proceed, otherwise, you'll need to contact your web host to have the necessary changes made to your system. To proceed, enter your MySQL hostname, database name, username and password. Once again, if you do not know this information, contact your web host for help. Finally, enter the admin password you wish to use for the script, and hit the 'install' button. That's it! The whole process should take less than five minutes...

After this simple installation process, a note to delete the install file was displayed – a note that I initially ignored, but upon entering the admin area, a warning dialog instructing me to delete the install file was displayed, which I then did. This is a necessary safeguard, as without it, malicious hackers could re-run the install process, wiping out the contents of the database, including all trades, settings and trade information.

Now, one of the most intimidating sights for a new user is the main control panel of a high-end traffic trading script: There are often so many features and settings that getting things to run properly requires the climbing of a steep learning curve. Not so with TradeZilla.

TradeZilla supports both PHP and SSI for top lists and traffic counting, making integration with most websites as simple as a quick one-line of code "copy and paste" job. An online form for webmasters to sign up for trades with your site is easily toggled on and off, allowing you control over how new trades are added.

The main admin panel displays stats on your trades, plus provides information on bookmarkers and no-cookie traffic, allowing you to send these visitors to alternative URLs. For those wanting to skim traffic to their trades (such as is common with TGPs), skim percentages are easily set, as is the option of allowing the visitor's first click to always hit the desired gallery, while sending him to trades on a percentage of his further clicks.

The set-up and operation of any trade script, even one as simple as TradeZilla, is beyond the scope of a brief article such as this, and while first-time users might be dismayed by the lack of comprehensive documentation, Vendzilla provides excellent support, answering any questions promptly, or even installing and setting up the script for those who might encounter difficulties. There's also a support forum for TradeZilla at TGPAsylum, moderated by the script's author.

All in all, TradeZilla is a decent, basic traffic trading script that is easy to install and use – and one that should satisfy the needs of many users. Download a free copy and try it for yourself: You'll be trading traffic and increasing the number of visitors to your site in no time at all!


OPINIONS & VIEWS

Adult Industry Keeps Fighting On

On Nov. 8, we had one of the most momentous — and to political observers, improbable — victories in the history of our industry. We defeated, by popular vote, a purportedly progressive measure... More »

Finding the Right Payment Business Model

One consistency among nearly all paysite owners is that they are creatures of habit. After all, how else could someone tirelessly produce or procure similar content steadily in order to update their commercial... More »

What Payment Plan Suits Your Bottom Line

The most disappointing aspect of merchant processing is having to tell a merchant that all domestic options have been exhausted and that there isn’t a bank in the U.S. willing to open a merchant... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!