How Are You Managing Your Brand?
A recent survey from Jupiter Research and Verse Group found that achieving a measurable return on marketing efforts was the top priority of US marketers this year.
Over half the respondents in a related eMarketer survey feel that the ability to effectively measure brand marketing efforts is holding back the expansion of online advertising.
Do you have a brand strategy?
What are your top marketing objectives for your brand?
How are you optimizing your brand right now?
Are you currently cutting or increasing your marketing budget?
Does your brand image need refreshing?
Is there a cultural demographic associated with your brand?
How would you describe your marketing efforts' media mix?
Discuss these topics at XBIZ.net
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