Why Do You Wait?

If I told you there was a line of customers at your door all with cash in their hands waiting to pay you, and you just had to go take their cash, would you do it? If I told you there was money already sitting on your desk at the office and all you had to do was go in and pick it up, would you do it? If I told you there was money at your bank and all you had to do was go in, fill out a form and pick it up, would you do it? If I told you that based on all your previous hard work you could earn a second bi-weekly payout just by filling out some forms and setting it up, would you do it?

Well, accessing that second revenue stream is practically that easy. If you use NATS or MPA3 it’s a no-brainer. If you’ve created your program from scratch, then it’s a matter of a few days for your programmer – that’s your only buy-in…a few hours of your programmer’s time…and based on your prior industrious accomplishment, you can add more revenue to your bottom line – you’ve already made the investment, you’ve already spent the time – you’ve already succeeded in getting the customer to your site – but he can’t pay on your site – so you just haven’t cashed in.

My question is “Why do you wait?” That extra revenue is there every day. Why do you refuse it? You can add direct debit billing for Germany, Spain, Austria, the United Kingdom and the Netherlands, and it does not cannibalize or interfere with your current cascade options. It’s just extra money. You can add Advanced Direct Pay so you can take payments from Albania, Armenia, Azerbaijan, Balearic Islands, Belarus, Belgium, Bosnia, Bulgaria, Chechnya, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Faroe Islands, Finland, France, Greece, Greenland, Hungary, Iceland, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxemburg, Macedonia, Malta, Monaco, Norway, Poland, Portugal, Romania, Russia, Serbia, Slovakia, Slovenia, Sweden, Switzerland, Turkey, Ukraine, and Yugoslavia. You can even use Advanced Direct Pay to collect cash in the US.

These users will not be joining your site with a credit card for the foreseeable future, so why wait? If your content or service is sufficiently compelling and they want to make the effort to pay, provide them with an option. Why not? What holds you back? They found your site, they want to join, why do you refuse them access? It’s like that old retail joke – “Do you accept cash here?” Why don’t you accept their cash?

I would love to talk to you about the success of your online business and specifically about increasing conversions throughout Europe using the Webbilling platform. It works. There is certainly nothing to lose by speaking with me, and in these times who can’t use some extra revenue? Who is doing so well they can still say “I don’t need that extra revenue, I’m not going to bother…”