Home > Features > Mobile Billing Foundations • Bookmark   • Newsletters   • Register Search Options

FEATURE

Mobile Billing Foundations

Mobile Billing Foundations

May 18, 2009
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" almost everyone on the planet has a cellphone "

In today's market, when you build out your website's billing foundation, one of the key factors everyone must keep in mind is that there is a proliferation of payment for content via mobile phones. This means customers will pay for content and use their cell phone billing options as a form of credit.

Nowadays, almost everyone on the planet has a cellphone, and most have used it to pay for content. Premium SMS has made its way into the arena, even for adult content. This has been going on for many years, though mobile purchasing of adult content still hasn't come into full bloom in the U.S.

That will change when the telephone companies adopt a standard for age identification, which is all that's preventing customers from charging for adult content through their cellphones. The model already is in place, as mobile billing is being used in the mainstream market all the time.

Of course, this doesn't mean that we should ignore every other country that has Internet access from cellphones and the ability to pay for content through mobile channels, either Premium SMS or through mobile wallet applications like Thumbwallet.com. The latter system is a numeric-only credit card setup for mobile phones, specifically designed to pay for content on cellphones or PDAs. Through it, the customer's credit card is processed, and then he or she is allowed access to a variety of sites.

Another system is WAP billing, allowing charges in larger denominations than Premium SMS, which limits charges to specific amounts, usually 99 cents-$4.99. In a WAP billing system, the client's application essentially asks the phone company how much credit a customer may be allowed for purchases. It could be, say, $50 per day, which can be spent in one lump sum or spread out among several transactions.

Without these payment features, you don't know how many customers actually have entered your site with no other means of paying other than their cellphones. Nowadays, customers need to be presented with as many payment options as possible, and it's important to note that paying with mobile phone credit allows them to remain anonymous. The charge on their monthly phone bill simply shows up as "WAP," or a "PSMS Thumbwallet" transaction.

The Thumbwallet application is unique in that customers can pay via PSMS or credit card, and they receive credits they can use to purchase content from a variety of sites. Contact Thumbwallet for more information on how you can become a customer.

Last but not least, let's not forget foreign traffic. Mobile phone billing is optimal for these customers because it is a fast, convenient and trusted form of billing. Customers visiting your site from other countries might be limited to mobile as their only allowable form of payment.

Keep in mind that you will need to change the way you charge your customers who wish to pay with their mobile phones because the telephone companies charge about 50 percent and take up to 120 days to pay. But one good alternative is to find a factoring company that pays sooner and gives customers access in direct proportion to how much they're spending. This easily can offset the percentage and wait windows.

Simply stated, mobile purchasing and billing is a segment of the marketplace that no webmaster should ignore. When building out a billing mechanism for your website, there is no telling how much money you could be making, and if you already have a site built, there is no telling how much money you could be losing.


PROFILES & BIOS

Cam World: Jim Austin Puts Stripchat / xHamsterLive on the Cutting Edge

Meet Jim Austin, head of business development for Stripchat and xHamsterLive. Austin helps run the two free online communities where amateur models — women, men, couples and transgender folk —... More »

Crave’s Jack Morocco Brings Fresh Perspective to Channel Manager Role

Jack Morocco must be in the right career. They’ve been hit on by Nina Hartley and already had to fend off Ron Jeremy, all in their short one-and-a-half years with San Francisco boutique outfit Crave.... More »

Cam World: Cam Star of Month BlazeFyre Loves to Be a Pleaser

Webcam model BlazeFyre certainly is looking forward to a fruitful 2017. She just moved into new digs this past month, and is eagerly anticipating another banner year as a Chaturbate web model. The naturally... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!