As recently reported in the Latin American Herald Tribune , 2008 Brazilian E-commerce results have come in at +30% compared to 2007 figures - R$ 8.2 billion ($3.59 billion USD). Referencing a study by private consulting firm E.bit, the paper reported that six percent of the population, roughly 13 million Brazilians, said they had made purchases online at least once in their lives..
Study leaders attributed the sales growth to an increase in Internet confidence among online consumers and to the increasing “professionalization” of Web-based e-commerce enterprises. Interesting to note for this region was the finding that men lagged women in Internet purchases, accounting for 49 percent of the 2008 online sales. Primary purchases by women were of books and health and beauty products, while men most often bought electronic products and computer equipment.
A very positive outlook is predicted for 2009, despite global economic upheaval, and the study expects e-commerce will grow between 20 and 25 percent during 2009 to above R$10 billion, a significant increase.
An official of the Brazilian Chamber of Electronic Commerce, stated the Internet “is still very new” in Brazil, and so “there’s a lot of room to grow” as more and more of the population comes online.
In another study released last week by Cisco Systems, Brazilian homes with broadband Internet access were pegged at 16 percent. The number of new users grew by 45.9 percent in 2008 to a total of 11.8 million lines, including both fixed and mobile Internet connections.
Plan now for this up and coming market – listen to me this time! – that means translations, billing and marketing – get ready.
Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.
Click Here for Additional Help Starting or Improving Your Online Business
Brazilian E-Commerce Up 30%
Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
How Local Payments Can Expand Access and Reduce Friction at Checkout
Global adult platforms often enter new markets with a familiar assumption: If their checkout accepts major cards, they're ready for local customers. In reality, payment habits vary widely by country. Dutch consumers use iDEAL for online shopping, BLIK is a leading e-commerce payment method in Poland, and India's UPI handles billions of transactions each month.
A Look Inside CC Wellness' Production Process
Stepping through the front doors of CC Wellness’ 215,000-square-foot headquarters, you first encounter the lubricant manufacturer’s comprehensive process in the company’s wall of plaques, which celebrate more than 25 formulas that have received FDA 510(k) clearances for medical devices.
How Detailed Receipts Build Consumer Trust and Reduce Chargeback
When was the last time you bought something online? Chances are you looked for the confirmation almost immediately. Did the transaction go through? Does it show what you bought? Were you charged correctly? And if there's a problem, who can you contact?
A Look at the Growing Market for Pleasure-Enhancing Consumables
For decades, the sexual enhancement aisle consisted mainly of pills promising stamina, with bottles and blister packs leaning heavily into themes of masculinity, urgency and performance. The sales pitch was rarely subtle: Take this, and something bigger, harder, longer or more intense would follow.
What Adult Platforms Should Know About the EU AI Act
The European Union's Artificial Intelligence Act is now largely in force, creating new obligations for adult platforms using AI for content creation, performer verification, age estimation, moderation and other functions.
5 Ways Pleasure Brands Can Maintain Social Media Visibility Beyond the Algorithm
The most difficult part of managing social media for pleasure brands is my archnemesis: the algorithm. I am sure most people who work in sexual wellness would agree. We are constantly navigating reduced reach, content removal and, in some cases, account bans. That can make connecting with customers feel impossible, but it is not.
Verifymy's Emma Robert-Tissot on Putting People at the Heart of Online Safety
Warm, friendly and always happy to help, Emma Robert-Tissot has a gift for making even the most complex corners of online safety feel approachable.
How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America
Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.
How Sexual Wellness Brands Can Use Emotional Marketing to Build Loyalty
Adult businesses have never had access to every marketing tool available to mainstream brands. Platform rules, advertising restrictions and content policies can limit the options for sex toy manufacturers and retailers. Add a difficult economy and more cautious consumers, and relying on tactics that worked a few years ago may no longer be enough.
WIA: Kristin Zuri-Godskind Draws on Deep Expertise to Elevate Sportsheets
After 18 years in the pleasure products industry, Kristin Zuri-Godskind has experienced the business from nearly every angle. Her career has taken her through retail, merchandising, management, distribution, sales, product education and manufacturing, giving her a perspective shaped as much by the sales floor as by the relationships she has built along the way.
