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Brazilian E-Commerce Up 30%

Brazilian E-Commerce Up 30%

March 23, 2009
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As recently reported in the Latin American Herald Tribune , 2008 Brazilian E-commerce results have come in at +30% compared to 2007 figures - R$ 8.2 billion ($3.59 billion USD). Referencing a study by private consulting firm E.bit, the paper reported that six percent of the population, roughly 13 million Brazilians, said they had made purchases online at least once in their lives..

Study leaders attributed the sales growth to an increase in Internet confidence among online consumers and to the increasing “professionalization” of Web-based e-commerce enterprises. Interesting to note for this region was the finding that men lagged women in Internet purchases, accounting for 49 percent of the 2008 online sales. Primary purchases by women were of books and health and beauty products, while men most often bought electronic products and computer equipment.

A very positive outlook is predicted for 2009, despite global economic upheaval, and the study expects e-commerce will grow between 20 and 25 percent during 2009 to above R$10 billion, a significant increase.

An official of the Brazilian Chamber of Electronic Commerce, stated the Internet “is still very new” in Brazil, and so “there’s a lot of room to grow” as more and more of the population comes online.

In another study released last week by Cisco Systems, Brazilian homes with broadband Internet access were pegged at 16 percent. The number of new users grew by 45.9 percent in 2008 to a total of 11.8 million lines, including both fixed and mobile Internet connections.

Plan now for this up and coming market – listen to me this time! – that means translations, billing and marketing – get ready.

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