xbiz world
xbiz premiere
opinion

Visible Measures - Viral Analytics

Tracking the results [or non-results] of effective newsletter management and viral marketing campaigns with meaningful analytics has always been an evolving challenge. Some of the best minds online have spent considerable time and resources to effectively define, create, mine, collect, categorize, analyze and manage relevant data to gauge results and shape future efforts. My recent blog post touching on some viral mistakes resulted in an interesting if hastily written comment. While there are certainly a few accidental viral miracle campaigns, we have to surmise that the majority of the ones that have really taken off have a very savvy marketing guru or team behind them pulling the strings that guide the magic. Successful campaigns begin with targeted strategic placement and slowly build to a crescendo of branding ecstasy for the producer. The viral marketing leader must understand the viral concept and the deployment sequence to achieve success – and I think timing and a little luck are always essential ingredients.

In any case, the comment sparked some later conversations in which I had the opportunity to discuss viral video efforts and results across ecommerce segments – and found that everyone with whom I spoke is still looking for a way to track campaigns in a useful quantifiable manner.

So this week I came across a press release which on first glance appears promising in this regard. Independent third-party measurement firm Visible Measures has been named a Gartner 'Cool Vendor.' With a trademarked measure of online video campaigns - True Reach(TM) - Visible Measures claims to provide an integrated view across all campaign components, including syndicated, social, and paid video placements. The company states its technologies reveal both how online viewers interact with video content and how that content spreads across 150+ of the top video-sharing destinations, from AOL Video, to YouTube, and virtually everywhere in between. The result, they claim, is client ability to quantify the ROI of their Internet video-based campaigns, providing ‘unprecedented visibility into what works,’ what doesn't, and the best practices for cost-effectively enhancing performance.

If you are searching for the means to track your online video campaigns, take a look at this cool vendor, and let me know what you discover. Visible Measures says they meet the unique challenges of measuring digital video reach and engagement. Analyze your online video audiences and how they engage - for both content assets and advertising placements. Take a look at Visible Measures, and let me know what you think and how you progress.

Gartner decides on their cool vendors by investigating their technologies or solutions; looking for innovation, provision of new capability which creates impact; have, or will have, real business impact; Intriguing, and has caught Gartner's attention or curiosity in approximately the past six months.

Additional Reading:

See it in Action – Case Studies and Demos -

Video Metrics

Viral Marketing Mistakes

Click here to mail me for sensible processing options to boost your bottom line and opportunities for branding and marketing exposure.

Click Here for Additional Help Starting or Improving Your Online Business

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

How AI-Powered Loss Prevention Can Help Your Store

Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines of sight, waited for quotes, then coordinated with a contractor to install everything. It cost thousands — and by the time I left that position, the system still wasn’t fully operational.

Zondre Watson ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

5 Product Trends Retail Buyers Should Bet On in 2026

In 2026, expect consumers to prioritize one thing above all else: comfort.

Sunny Rodgers ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Exploring the Shift Toward Pleasure Products Designed for All Bodies

The last few years have seen a positive change in our industry, as more brands and innovators are finally prioritizing accessibility. Whether they call it inclusive design, adaptive pleasure or accessible intimacy, the aim remains the same: Pleasure should be accessible to everyone, including people with limited mobility or physical disabilities.

Alexandra Bouchard ·
Show More