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Articles by Lauren Bailey

opinion

Tips for Boosting Ecommerce Revenue With Behavioral Insights

At our marketing agency, we focus on using real data to make better decisions for our clients. We believe every action a visitor takes on a website can tell us something important. This helps us shape our strategies and assist our clients in turning casual website visitors into loyal customers.

Lauren Bailey ·
opinion

Strategies for Boosting Adult Retail Success for Valentine's Day

Valentine’s Day isn’t just about chocolates and roses. It’s a golden opportunity to get creative, connect with your audience on a more personal level — and drive sales in the process.

Lauren Bailey ·
opinion

Combining Pleasure Biz Marketing Tactics Into a Strategy for Growth

"New year, new you” isn’t just a personal mantra. It’s a game changer for businesses too. With the holiday season behind us, now is the perfect moment to dust away the cobwebs of lingering routine, toss out the empty coffee cups and gather ’round for a digital marketing powwow.

Lauren Bailey ·
opinion

Learning the Science and Art of Marketing in a Regulated Industry

Sectors governed by strict regulations face unique challenges when it comes to marketing. Success for sexual wellness brands therefore requires innovation, adaptability and strategic thinking.

Lauren Bailey ·
opinion

How to Boost Online Retail Biz With Behavioral Analytics

In a world where instant gratification and quick results reign supreme, behavioral analytics — the quiet cousin of paid media, conversion rate optimization (CRO) and electronic customer relationship management (eCRM) — is often overlooked and underinvested in.

Lauren Bailey ·
opinion

Tips and Insights for Building Retail Success With Google Ads

Building a successful Google Ads campaign can be a time-consuming process, and tasks such as selecting the right setup and bidding strategy can feel overwhelming to those unfamiliar with the platform’s endless acronyms, like PMAX, SSC, LIA, DSA and ROAS.

Lauren Bailey ·
opinion

Unleashing the Power of Account Management in Retail Affiliate Marketing

In today’s data-driven world, where analytics and automation dominate, many businesses tend to overlook the art and the importance of account management. They fail to recognize the power of “the human touch” in fostering meaningful connections and the potential that can arise from them.

Lauren Bailey ·