Articles by Joe Powell

How to Humanize Your Brand to Forge Genuine Customer Connections

Amidst the cacophony of the digital age, as countless brands vie for attention, ensuring your brand or store’s survival and success means crafting a narrative that customers can identify with, one that imbues your brand with life and personality.

Tips for Mastering Customer Intelligence for Retail Success

Logo Assessment: A Look at the Traits of Recognizable Logos

Creating a captivating logo is much like composing an orchestral masterpiece where the brand’s visual voice resonates as the leading instrument. In this intricate symphony of design, every single note — every color you choose, every unique character, every deliberate line or curve — plays a pivotal role.

Understanding the Distinctions, Interplay Between Logos and Brands

In the multifaceted universe of marketing and branding, two elements — logo and brand —are frequently misinterpreted as interchangeable. Despite this common misperception, the two possess distinct characteristics.

Why Aligning a Brand's Identity With Its Image Is a Must

For a brand to succeed, it is essential that its identity and image align. This article will cover what is meant by brand identity and brand image, the consequences of misalignment, how to realign and, finally, how to keep identity and image aligned.

A Step-by-Step Guide to Establishing Brand Recognition in the Pleasure Biz

We live in a branded world. Every shopping experience, every purchase, even the news and information you consume has been carefully positioned within a story — a narrative meant to lead you through the dizzying array of consumer choices.

How to Rationalize Your Design Choices When Working With Clients

Recently, a customer of mine made the ultimate frustrating statement: they did not “like” the primary brand color. Fortunately, I was able to demonstrate clearly why that color was chosen.