Lovehoney

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trends

Sex Toy Manufacturers Aggressively Pursue Mainstream Marketing

Sex toys have been a lucrative, profitable part of the adult entertainment industry for decades. But in recent years, sex toys have — much like BDSM — become increasingly mainstream. More and more, sex toy manufacturers have been looking to mainstream outlets like The New York Times and Cosmopolitan for publicity.

Alex Henderson ·

Net 1on1, Lovehoney Partner for Retailer Initiative

U.K.-based distributor Net 1on1 is joining forces with Lovehoney to support their bricks and mortar store customers with a retailer iniative aimed to offer support with the award-winning Fifty Shades of Grey Official Pleasure Collection in-store.

Entrenue Adds Playroom Collection From Lovehoney

Entrenue now stocks the Playroom collection of Fifty Shades of Grey bondage gear to bring fans of the famous erotica series a set of more advanced BDSM-inspired products.

Lovehoney a Finalist for Lloyds Bank National Business Award

Lovehoney has been short listed for the Lloyds National Bank 2015 Customer Focus Award, the company announced today.

Lovehoney Launches New Course at Williams Trading University

Lovehoney has launched its latest e-learning course at Williams Trading University, focusing on the “Fifty Shades of Grey” phenomena.

Lovehoney Ranked 9th Fastest Growing International Company by The Sunday Times

Lovehoney has been ranked the 9th fastest growing international company in the Sunday Times' sixth annual HSBC International Track 200, the company announced today.

Lovehoney Releases Independence Day Survey Stats

Three-quarters of Americans have enjoyed sexual fireworks on the 4th of July, according to a new survey of 1,000 adults.

Lovehoney Unveils New 'Official Motörhead Pleasure Collection'

Lovehoney has joined forces with legendary rock band Motörhead to launch an exclusive range of Motörhead branded pleasure products, the company announced today.

Lovehoney's 'Fifty Shades of Grey' Collection Wins Licensing Award

Lovehoney today announced that it won a top honor at the 2015 International Licensing Industry Merchandisers’ Association (LIMA) Awards in Las Vegas last week.

Lovehoney Surveys Women, Men About Their Fantasies

Lovehoney’s surveyed 1,300 men and women about how and when they fantasize. According to the survey, almost half of women fantasize about other people — typically close friends or work colleagues — during sex with their partner.

profile

Heroes of Kink: Lovehoney Plays Instrumental Role in Mainstreaming BDSM

From reality TV to on-screen credit in a mainstream blockbuster movie, Lovehoney has grown rapidly and captured mainstream audiences worldwide within the last year alone. The company was launched in 2002 as an online store, which operated from co-founder Richard Longhurst’s bedroom.

Ariana Rodriguez ·
trends

Kink Turns Cool With 'Fifty Shades of Grey,' Impacting BDSM Business

It was a typical weekend of running errands. Walking down the aisle of mainstream retailer Target, I stopped dead in my tracks. What to my wandering eyes appeared? A vibrating cock ring? I immediately searched for the store’s trusty logo, in hopes of confirming my surroundings. Yep, Target.

Bianca Smith ·

Lovehoney Unveils New Fifty Shades of Grey Playroom Collection

Coinciding with the recent release of the “Fifty Shades of Grey” movie on DVD, Lovehoney has unveiled the latest in its line of Official Fifty Shades of Grey pleasure products.

Eldorado Discounting Lovehoney 'Fifty Shades of Grey' Collection

Eldorado Trading has announced its May 'Fifty Shades of Grey' sale with select items from the Lovehoney line at 30 percent off.

profile

WIA Profile: Sabrina Earnshaw

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Women In Adult ·

Lovehoney’s 'Design a Sex Toy' Competition Now Open

Online sex toy retailer Lovehoney announced that it's opening its doors to budding designers once again with its Design a Sex Toy competition.

Q&A: Lovehoney's Longhurst Talks U.K. E-tailer's Success

It may have been simply fortuitous, or brilliant strategic planning to secure the official worldwide rights for the “Fifty Shades of Grey” sex toys, but even without the powerful brand in its pocket, leading U.K. e-tailer Lovehoney is experiencing unprecedented growth in just over a year’s time.

Lovehoney Nominated for Licensing Award

Lovehoney has been nominated for a top licensing award at the upcoming 2015 LIMA Awards for its Fifty Shades of Grey The Official Pleasure Collection.

Lovehoney Sends 3 Couples on Romantic ‘Fifty Shades’ Getaway

Lovehoney has sent three couples to their choice of European city for a “Fifty Shades of Grey”-inspired following a random drawing for participants of Lovehoney’s European Bondage Survey last year.

Lovehoney Celebrates 100,000th Sex Toy Review

U.K. online retailer Lovehoney announced today that it has published its 100,000th sex toy review.