Packaging surely has gotten unique. The Tenga vacuum cup is a one-time use male pleasure item that is designed to create the suction effect by using a top port to control the pressure allowed in or out. The sleeve comes pre-lubricated so one would be able to get right into the action. Once you remove the shrink-wrap it becomes a plain white bottle with a removable end cap. The inner channel had a surprising grip for a throw-away toy. The vacuum was controlled by pressing my thumb against the air inlet, making the sleeve start to "suck" while in use. For the ability to toss the whole device after use is enough to give it a try. I was rather pleased with the results.