WEST HOLLYWOOD, Calif. — After six years at its location at 8932 Santa Monica Blvd. in West Hollywood, Calif., Chi Chi LaRue’s is moving across the street to 8861 Santa Monica Blvd.
"It's a bittersweet move for us,” Chi Chi LaRue said. “We loved our WeHo space but we are also really excited about our new location which is larger and will be even more fabulous!”
The store will have a soft opening the first week in August. The new location is right between two popular bars in West Hollywood — Mickeys and Fiesta Cantina. Chi Chi LaRue’s offers toys, apparel, books and DVDs.
According to the company, the new location will feature a partner branded, backroom dungeon for hardcore and leather purchases. The company said it will be partnering with OxBalls, Perfect Fit, Colt, Tom of Finland and Bathmate in new expanded sections featuring their entire offerings.