Fascinations’ Exec to Lead Football Team in Alzheimer's Fundraiser

PHOENIX — Fascinations’ CEO Dustin Olive will be leading the defensive team in the Alzheimer’s Association's Blondes vs. Brunettes Women’s Flag Football event on April 25 at Phoenix Community College in Phoenix, Arizona.

Money raised for the event will go towards education, care and support of those living with Alzheimer’s and their caregivers. The campaign goal is to raise $40,000 for the Alzheimer’s Association.

“My grandfather and mentor growing up suffered from this horrible disease,” Olive said. “I watched him go from a brilliant man, with amazing charisma and intellect, to someone that could barely feed himself. His deterioration was swift and sudden, only to end in his death two short years later. This pained me greatly knowing what he was to me, and so many others he touched in his life.”

He added, “Win or lose, my true goal is a world without Alzheimer’s. With this cause I get to combine the love I have for my Grandfather and my love for the game of football.”