Phyllis Heppenstall, began in the adult retail industry more than 30 years ago as an enterprising single mom selling romantic products at suburban home parties. Peekay has since grown into a chain of 30 retail stores in Western Washington and Southern California, and operates a nationwide wholesale business and growing Internet presence.
“Thirty-one years ago, I began my journey and exploration into the world of ‘adult,’” Heppenstall said. “How proud I was to visit [lingerie manufacturer] Shirley of Hollywood and announce that I, yes, I was going to give them so much business doing ladies home parties, that they needed to provide me with net 30 terms, I remember [company president] Roy looking at me and saying ‘you want net what?’
“The word ‘vision’ gets used a lot today. What is your ‘vision’ of the future customer? What should the ‘store of the future look like?’ Can we gaze into the crystal ball and see the future? What talent is needed to continue to be competitive and to win? The leader of the future must be one willing to take their people to places that they don’t even know exist. Join me as we gaze into the crystal ball.”
The XBIZ 360° Retail Conference is one-day trade conference that will bring together a who’s who in the adult retail arena to share insight, information and key strategies targeted for success. Topics and seminars will drill down into every segment of today’s hot topics and deliver spot-on solutions for the adult retail operator while providing an opportunity to rub elbows with top executives from all corners of the marketplace.
“In addition to her rich career and exceptional expertise of the retail market, Phyllis also possesses a unique hands-on approach in her leadership, often providing great inspiration to industry peers,” XBIZ Publisher and founder Alec Helmy said. “XBIZ is pleased to present Phyllis Heppenstall as its 2013 visionary keynote and give attendees a rare opportunity to explore the future of adult retail from the perspective of such a forward-thinking industry leader.”
Being held in tandem with the XBIZ 360° Retail Conference is the XBIZ 360° Pleasure Products Conference, presented by Pipedream Products. In the days that follow, XBIZ 360° six-part series of grand-slam B2B events will also include the Adult Entertainment Conference – a first-of-its-kind event dedicated to adult video content production, performers, producers and studio heads – and the Digital Media Conference, targeted at decoding the future of digital media, igniting commerce and spotlighting success.
For more information, visit XBIZ360.com.