XR Brands’ Wand Essentials Secures Int’l Distro

HUNTINGTON BEACH, Calif. — Wand Essentials, XR Brands’ wand-style stimulator and accessory collection, is now available overseas following an agreement with European distributor Planet Earth.

Planet Earth joins the line’s U.S. distribution family, which includes Honey’s Place, Entrenue, SLS Specialty and SexToyDistributing.com

According to the company, until now, full-size wand stimulator distribution was limited. Wand Essentials designs feature multiple speeds and power functions with corded and wireless rechargeable styles with a 220-volt model designed specifically for the European market.

“We intended Wand Essentials to be an international line from the start, and following the overwhelmingly positive response from the States, we knew it was time to push into the retail market overseas,” XR Brands Sales Manager Randy Alvstad said. “By developing a wand compatible with Europe’s unique power needs, we’ve proven our commitment to that marketplace and have even more features and developments planned to further cater to European retailers.”

Wand Essentials’ packaging soon will feature design elements and written details intended for greater appeal in an international shopping space, the company said.

“We have taken Wand Essentials products to a number of adult tradeshows to date and at each one these products have received a very warm reception,” Planet Earth Managing Director Louise Boote said. “At eroFame, customers were impressed with both the power and the build quality, and with such a comprehensive range of attachments available Wand Essentials wands are ideal for retailers looking to maximize sales revenues as they present strong upselling potential.”

The company said that an exclusive female-focused wand attachment will debut after the New Year along with design tweaks being made to the wand stimulators themselves.

“Wand Essentials is, and will continue to be, the industry’s broadest and most complete line of hand held massagers and accessories,” Alvstad said.

For sales, email randy@xrbrands.com.