HUNTINGTON BEACH, Calif. — Sportsheets unveiled four new lines at the last ANME Show, which were named “the hit of the 2011 ANME Show” by many industry insiders, the company says.
The Sex & Mischief campaign is focused on Sportsheets redefining S&M, and according to Sportsheets President Tom Stewart, the crowd was receptive to the new definition.
“The customer response at ANME was amazing,” Stewart said. "They loved the packaging and then they were totally blown away by the low price."
The Sex & Mischief collection is distinguished with high fashion, David Yurman-inspired black and white photography.
"We are definitely thrilled with the customer reaction,” Stewart said.
We knew how gorgeous the brand was and couldn't wait for its debut.”
The Sex &Mischief brand has just under two dozen items and begins shipping in July.
The three other brands that were launched at ANME include: XOXO2U — Sportsheets Inspired Romance, Do It Games and Tease the Season, Sportsheets Christmas Collection.
For more information, call (800) 962-4606, or email firstname.lastname@example.org, or visit SexAndMischief.com.