As an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.
\n \n \nIf your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.
\n \n \nStill, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.
\n \n \nMeet Rose MacDowell and Sarah Riccio, co-founders of the online pleasure product hot spot Delicto.com. Since 2021, these business owner besties have been slinging vibes and dildos while openly sharing their love for self-induced orgasms on social media — a strategy that has earned Delicto half a million followers on TikTok.
\n \n \n"This is our bestseller.” “You should get this one instead; it’s stronger.” “This one costs more — but it’s way better!” In adult retail, sweeping statements like these can sound impersonal and make shoppers feel rushed, unseen and unsupported.
\n \n \nSex dolls are high-priced and visually striking, but often misunderstood by first-time buyers. Displayed poorly, they can seem intimidating, gimmicky or off-putting. Displayed well, they become conversation starters, high-quality premium products and confidence-boosting sales opportunities.
\n \n \nWith 21 locations, I’m pretty much always hiring. Unfortunately, the employment market these days can be chaotic, as candidates send out applications across dozens of job boards with a single click. For managers like me, this results in more time spent sorting through signals and static.
\n \n \nVixen Media Group brand Wifey may be celebrating its very first anniversary in March, but the imprint has wasted no time establishing itself as a distinctive new voice in adult cinema. In its debut year, Wifey captured two XMAs: Best New Studio/Imprint and Best New Site.
\n \n \nInfluencer marketing has evolved over the past several years, and that ripple has extended to the sexual wellness industry. The factors driving the appeal of partnering with influencers — raising awareness and expanding reach — remain just as important as they did when such partnerships first became common.
\n \n \nThe sexual wellness industry has always evolved in response to cultural shifts, but the current wave of up-and-coming pleasure brands signals something deeper than trend cycles or aesthetic refreshes. These founders aren’t just launching new products; they are reframing what intimacy means, who it is for and how it fits into everyday life. Across supplements, toys, aftercare and even divination decks, a new generation of brands is closing long-ignored gaps — between pleasure and wellness, fantasy and function, science and sensuality, individuality and shared experience.
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