A decade ago, pleasure products and sexual wellness brands were still rarely discussed within the broader health and lifestyle landscape. Media outlets often treated the topic of sexual wellness as a novelty rather than a legitimate category, so brands struggled to secure thoughtful coverage.
\n \n \nFor many adult retailers, summer brings a predictable change in customer behavior. Routines shift, travel increases and shopping habits become less steady.
\n \n \nPublic relations was never intended to generate immediate revenue. It is a strategic tool for building brand visibility. However, one of the most valuable services offered by full-service PR agencies is often underutilized: content creation.
\n \n \nNot long ago, walking into an adult store often felt like stepping into the shadows. Dim lighting, overwhelming product displays and a transactional experience made many of these spaces unwelcoming. For many women, these environments were not designed with comfort, curiosity or empowerment in mind.
\n \n \nEvery long relationship with software hits a point where you realize the tool isn’t exactly what you need. It does what the vendor assumes you need, often created by engineers who have never counted units in a stockroom or looked at countless stockouts and wondered which ones really matter.
\n \n \nOne of Besharam’s earliest customers contacted us three times before placing an order. Not about the product, but about the packaging. “Will anyone know what’s inside?”
\n \n \nThey say sisterhood is powerful. For proof, you need look no further than Tracy and Carolyn Eagle, two sisters who have built not just one but three online retail brands together.
\n \n \nFor adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.
\n \n \nTrade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.
\n \n \nMy PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.
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