When Sportsheets founder Tom Stewart retired at the start of 2020, he left the company in the capable hands of his sister, Julie Stewart. Since taking over as CEO, she has guided Sportsheets through an era of transformation, resilience and renewed purpose.
\n \n \nThey say sisterhood is powerful. For proof, you need look no further than Tracy and Carolyn Eagle, two sisters who have built not just one but three online retail brands together.
\n \n \nFor adult businesses, swimming against the mainstream current makes it hard to find an insurance company that can keep up. One company is aiming to change that.
\n \n \nTrade shows offer something that catalogs and online browsing can’t match. Seeing, touching and discussing products in person gives you a better sense of how they might perform in your store.
\n \n \nMy PR and marketing work helping adult brands, performers and platforms reach audiences has made one thing very clear. The brands most likely to succeed in the current economic, political and social climate are the ones marketing more than just sex.
\n \n \nIn many industries, press trips are considered desirable but optional — a bonus rather than a core element of a brand’s marketing strategy. In sexual wellness, however, they are essential.
\n \n \nIn today’s retail landscape, social media isn’t optional. It is one of the most essential drivers of product discovery, store traffic and long-term customer loyalty. The retailers seeing the strongest engagement and sell-through today are creating experiences customers want to share.
\n \n \nAs an 18-year veteran of the sex toy business, Meghan Dunkel has witnessed plenty of the industry’s ups and downs. One of her big takeaways: Only the most committed end up staying.
\n \n \nIf your customer’s sex toy collection doesn’t include a pulsating purple unicorn or a rose equipped with a tongue, it may be time to introduce them to Viben Toys.
\n \n \nStill, the inclement weather can’t stop Edwards from doing something he’s done for most of his adult life: talking shop. About six and a half years ago, as soon he turned 18, he joined Condom Sense. His father, Mike Edwards, started the company in the 1990s.
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