opinion

Loyalty Means Business for the Camming Industry

Loyalty Means Business for the Camming Industry

As many of my readers are already aware, I have been dedicating my life over the past year to promoting academic theories on the social aspects of camming. I have examined the importance of strengthening relationships between models and their cam sites, models and their peers, as well as models and the studios they work for — not to mention the emotional aspects of online intimacy. In this article, I explore the value of business loyalty.

It is vital for cam sites and studios to work closely with models that approach camming as a long-term career, rather than just a momentary job. Since forging member connections is key to profitability these days, and social bonds are not built overnight (meaning that models won’t build their fan base all of a sudden, no matter the HD cams and fancy outfits they buy), I contend that it’s not ideal for networks and studios to invest in models not interested in actually remaining in the business for at least a few years, working full-time on a daily basis (40 hours per week).

The higher the quality of life a studio or a cam site can offer a model, the more loyalty she will offer in return, and that’s what makes this area profitable and stable (considering what live cam consumers are looking for)…

That’s why loyalty becomes very lucrative in the current biz, and it’s simply impossible to earn loyalty without offering quality of life in return. Let me clarify that at this moment, I am not associating “quality of life” with making “as much money as possible,” because it is essential to maintain the same model working on the same platform for many years, not just for a few months. Otherwise, it wouldn’t be profitable to offer traffic without quality, for example, if the girl works for a short time, and then leaves. Instead, it is much more profitable to offer pleasant working conditions so that any particular model will desire to steadfastly remain on your platform until she retires from the business completely. In other words: the higher the quality of life a studio or a cam site can offer a model, the more loyalty she will offer in return, and that’s what makes this area profitable and stable (considering what live cam consumers are looking for): loyalty — between both models and members, and also between models and their respective cam sites/studios.

If we evaluate the most successful models today, we can see that they are proud of the sites/studios for which they work, and have a very large fan base rather than random traffic. Another point to consider is that they really enjoy spending some time online with their regular members, who spend hours in their video chat rooms — obviously, not the “do this/do that” types, but the ones who are actually interacting with the person behind the camera, with whom they’ve built online relationships. If one of these great models leaves the business, the site/studio they are affiliated with is not only losing the model, but her big spenders as well.

From a purely capitalist point of view, to start training a new model means putting her in touch with “do this/do that” types of members until she’s able build a loyal fan base, and if she isn’t truly interested in staying in this career, all that training will have been in vain. All of these points lead me to conclude that the new direction of the industry is no longer to multiply the number of models serving simply as “objects of teasing in free live chat,” but to find models that are able to offer interactive online entertainment, including good verbal communication (not just physical communication with their body, as worked well in the past).

Essentially, loyalty between cam models and their members, partnered with equally beneficial relationships with sites/studios, ensures everyone wins. After all, long-term relationships and trust are the foundation of a lucrative intimacy-based industry that shows no signs of slowing down.

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