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With each new year that rolls in, new pleasure products brands emerge, and 2024 is no exception. Already this year, a slew of new brands are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers.
\n \n \nWhen you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.
\n \n \nLingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable.
\n \n \nToday, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.
\n \n \nToday’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.
\n \n \nWe often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it.
\n \n \nFor a long time, sex dolls were dismissed as cheap novelties used by lonely heterosexual men. This was especially true of early, inflatable versions, which became the butt of jokes in pop culture. However, things have changed dramatically.
\n \n \nEven before COVID-19, consumers were already increasingly shopping online. During the pandemic, that trend naturally skyrocketed, and many of us store owners and suppliers became accustomed to leaning back and managing nearly all of our business from behind a screen.
\n \n \nThe right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.
\n \n \nThe dawn of 2024 is upon us and the adult retail biz is buzzing with anticipation, looking forward to seeing what new, innovative pleasure products, lubricants and sensual cosmetic lines will hit the market in the coming year.
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