Williams Trading Co.

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Cloud 9 Novelties Releases 'Health & Wellness' Wands

Cloud 9 Novelties has added two new products to its Health & Wellness lineup — the G-Spot Slim Rechargeable 8-Inch Single Motor Vibrator and the G-Spot Slim Rechargeable 7-Inch Dual Motor Vibrator.

Williams Trading University Celebrates 145K Certifications Milestone

Williams Trading University (WTU) has announced “a major milestone,” having awarded over 145,000 e-Learning certifications to adult retailers and their employees worldwide.

Williams Trading Customizes Shopping for Adam & Eve Range

Williams Trading Co. has launched a new "Quick Order" customized landing page for the Adam & Eve range of products and a "Quick Rollover Button" to allow customers to more easily find and shop the brand.

Wet, Williams Trading Settle Trade Libel Suit

Williams Trading Co. says it has reached a settlement with Wet, following the lubricant manufacturer’s lawsuit against the New Jersey-based distributor last month.

Williams Trading Touts 'Simply' Lubes by Wicked Sensual Care

Williams Trading Co. is now shipping Simply, the newest line of lubricants from Wicked Sensual Care. The line is accompanied by a "comprehensive training video" prepared by marketing director Cassie Pendleton.

Wet Sues Williams Trading Co. for Libel, Anti-Competitive Conduct

Last week, Trigg Laboratories, Inc., maker of Wet personal lubricants and intimacy products, filed suit in Nevada state court against New Jersey-based distributor Williams Trading Co. 

Williams Trading University Adds New Evolved Novelties Course

A new e-learning course focusing on Evolved Novelties' selection of thrusters is now available from Williams Trading University.

Williams Trading Touts 'Geo,' 'Crysta' Sleeves From Tenga

Williams Trading Co. has made available two new lines from Tenga, the Geo and the Crysta masturbation sleeves.

Williams Trading Updates Retailer Support With 'Weekly Picks'

Williams Trading Co. is trumpeting the launch of "Williams Trading Weekly Picks," a new digital training tool featuring curated content designed to enhance in-store training on the company's newest offerings from both male and female perspectives.

opinion

Social Media Brings Education, Connections for Retail Industry

When most of the adult industry in the U.S. had to suspend operations back in March due to mandated closures because of COVID-19, industry professionals didn’t let that keep them down for very long.

Rachel McCarthy ·

Williams Trading Now Stocking LELO 'Soraya Wave'

Williams Trading Co. is now stocking the LELO Soraya Wave, described by the company as "the world's most luxurious rabbit massager."

Williams Trading Touts Summer Products From VeDO Range

Williams Trading Co. is now stocking a number of new products from the VeDO range, including product lines Ami, Bump, Kiwi and Suki.

Williams Trading Offers Sales Toolkit for Expanded 'Happy Rabbit' Range

Williams Trading Co. is touting the addition of three new Lovehoney Happy Rabbit pleasure products with a full custom-designed point-of-sale promo spread for retailers.

Williams Trading Offering Lube Incentives, e-Learning Courses

Williams Trading is promoting a selection of lubricants along with lube e-learning courses.

Williams Trading Now Carrying Full 'Boners' Toy Range for Men

Williams Trading Co. has expanded its U.S. offerings with the full Boners Collection range from EDC Wholesale to include cock rings, ball straps, cock slings and penis pumps.

New LELO F1s for Men Now in Stock From Williams Trading Co.

Williams Trading Co. is now shipping the LELO F1s Prototype and the F1s Developer's Kit Red that "take pleasure to the next level."

Williams Trading University Adds Free LELO 'GiGi 2' Training Course

Williams Trading Co. has added a new module to its Williams Trading University (WTU) e-learning platform focused on the LELO Gigi 2.

Williams Trading Now Offering M.D. Science Lab Hand Sanitizers

Williams Trading is now offering M.D. Science Lab’s new Premium OTC Hand Sanitizer with Tea Tree Oil & Aloe.

Williams Trading Now Offering Wicked Sensual Care's 'Simply' Line

Williams Trading is now offering Simply, Wicked Sensual Care’s newest line of lubricants that are vegan and animal cruelty-free and free of glycerine, propylene glycol and parabens.

Williams Trading Offers Retailer Tips on Managing Anxiety

The B2B blog for Williams Trading Co. is offering a set of tips and suggestions to retailers for managing depression and anxiety during the pandemic.