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opinion

A Look at the Do's and Don'ts of Gift-With-Purchase Promos

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over?

Vanessa Rose ·

Svakom Wins Erofest 2024 Award for Pulse Galaxie

Svakom’s Pulse Galaxie was named Best Erotic Toy 2023 at Erofest 2024.

Svakom Appoints Topher as West Coast Account Manager

Svakom has hired Topher as its new West Coast account manager.

opinion

How to Master Online Training for Retail

Imagine you’re in a retail store. You want to make a purchase but aren’t sure which product to choose. As your eyes scan the shelves, different thoughts cross your mind: “This one has the most attractive packaging.” “But I’ve heard good things about the brand that makes that one.”

Vanessa Rose ·

Svakom Releases 'Pulse Galaxie' Clitoral Stimulator

Svakom has debuted its Pulse Galaxie air wave pulse stimulator, featuring a starlight projector.

opinion

Gimmicky or Genius? Tips for Creating Impactful In-Store Displays

In-store displays can make a lasting impression on consumers. While some retail spaces have a minimalist design, it’s not uncommon to see multiple in-store displays and complex stimuli competing for consumers’ attention.

Vanessa Rose ·

Svakom Releases Interactive Thrusting Vibrator 'Ava Neo'

Svakom has expanded its technology-driven Connexion Series with the addition of Ava Neo, an interactive vibrator.

Svakom to Showcase Latest Products at Vibe Expo

Svakom will showcase its latest pleasure-tech at Vibe Expo, “the pleasure show,” set to take place at the stylish Loews Hollywood Hotel on Jan. 12-13.

opinion

Triple Win: When the Pleasure Industry Gets Charitable, Everybody Benefits

The pleasure industry has always been about helping people to feel good, and today innovators are doing so in even more far-reaching ways. There is a constant stream of new products released, each designed to encourage users to feel better.

Vanessa Rose ·

Svakom Scores 2023 XBIZ Europa Award

Svakom has nabbed the 2023 XBIZ Europa award for Global Pleasure Brand of the Year.

Svakom Touts Successful 'One Product One Tree' Campaign

Svakom is touting the success of its recent One Product One Tree campaign.

opinion

How to Advise Customers on G-Spot Stimulation

The clitoris and the G-spot. Between them, these two anatomical features dominate both popular discourse about sexual pleasure and the world of adult pleasure products. There are countless toys designed to stimulate the clitoris and/or G-spot, whether separately, in succession or simultaneously.

Vanessa Rose ·

Svakom Signs Exclusive Australian Distro Deal With Calvista

Svakom has signed an exclusive deal with Australian distributor Calvista.

opinion

How to Get Retail Staff Excited About Product Training

The end of the month is near and that dreaded situation arises: Sales are low and the business may miss its targets. The team is under increasing pressure and staff members are putting in the hours — but the desired results just aren’t there. Where is it all going wrong?

Vanessa Rose ·

Svakom Sponsors 'Euphoria Party' in Mallorca

Svakom sponsored a "Euphoria Party" last month in Mallorca, Spain.

Svakom Touts Success at Bucharest Summit

Svakom is touting the success of its participation at the 2023 Bucharest Summit.

Svakom Touts Success at Thaifest 2023

Svakom is touting the success of its participation in Thaifest 2023.

Svakom Taps Vanessa Rose as Account Manager for Australia, New Zealand

Svakom has named sexuality coach Vanessa Rose as account manager for Australia and New Zealand.

Svakom Touts Success at EroSpain

Svakom is touting its recent success exhibiting at EroSpain.

Svakom Sponsors 'Global Friendship' Event, Earns 3 EroSpain Nominations

Svakom recently sponsored Global Friendship’s 7th International Women’s Day event and provided products to be won as raffle prizes.