Lascivious Marketing
Lascivious Marketing Launches Industry Consulting Service
Lascivious Marketing has announced the launch of a new marketing advice and support service, titled "Let's Talk Shop," designed to help new and seasoned industry executives alike during the current "unprecedented and unpredictable manufacturing and retailing environment."
A Look at the Psychology of Color in Branding
We all know that certain colors are synonymous with the business of love and lust. Given that you’ll be reading this in the run up to Valentine’s Day there will be no escape from red.
Raising a Glass to Your Marketing Health in the New Year
Happy new year to all! Who was nice and who was naughty over the Christmas holidays? Either way, I hope you made the most of the festive season, both personally and commercially.
The Importance of Structured Customer Surveys
As you read this, I’m hoping it’s while you’re having a well-earned rest having survived Black Friday and before the rush of kinky Christmas customers coming through your doors.
How to Develop Your Online Brand Identity
Unless you’ve been living under a rock or in a cave for years, you can’t have ignored the hullabaloo around “personal branding.” The young, hip and trendy have all been jumping on the bandwagon, “developing” their “brand identity” as have some older peeps for good measure.
Should You Trust Adult Industry Market Research Reports?
If like me, you have Google Alerts set up for things like lingerie, sex toys, fetishwear and the like, you’ll often see web links for sex toy or lingerie global market reports.
How Strict Data Protection Laws in the U.K. Can Affect Your Business
When reading the likes of XBIZ and words such as “permission,” “consent,” “controller” “enforcement” and “punishment” bandied about, you’d be forgiven for expecting a feature on BDSM or kink trends of some sort. I’m sad to be the bearer of disappointing news, but in this case, it’s not to be.
Evoking Sensuality, Sales With Pleasure Product Promotions
A quick question for all XBIZ readers who are also Instagram users: why is there such a huge chasm between lingerie and sex toy brands on the social media platform?
Marketing Strategies for Retail Success
Sun Tzu famously opined: “Tactics without strategy is the noise before defeat.” If he’d been alive today he’d have wept at the state of modern marketing, including that within the erotic retailing sector.
How to Survey Retail Customers and Reap Benefit
With the peak Christmas and Valentine’s Day periods now past, some of you may have enjoyed a moment’s rest. But if you’re a lingerie or pleasure products company that formulates your next marketing plan after this peak period, don’t spend too long with your feet up on the desk!