ST. ALBAN-HERTS, U.K. — U.K.-based Net 1on1 Limited, which operates online adult distribution websites 1on1Dropship.co.uk and 1on1Wholesale.co.uk, has partnered with U.S. novelty manufacturer Sportsheets, to carry its full line of positioning aids, restraints and adult gear for sale in the U.K.

“Sportsheets is a very welcomed addition to the Net 1on1 catalogue,” Net 1on1 Director Monique Carty said. “We have had many requests for its products and are delighted to now be able to offer this exciting range to our customers.”

The deal includes Sportsheets signature line of products, as well as the new Sedeux line of strap-on harnesses and flared bottom dildos; the Flirt line of lingerie and other gift items; and the Manbound line of gear for men.

According to Sportsheets Marketing Director Todd Carter, Sportsheets items have been available in the U.K. for nearly four years, and expansion into the market has grown rapidly. The advantage to partnering with Net 1 on 1, according to Carter, is that the distribution company focuses on online sales and vendors.

“The volume that they can move, and the fact that out full line has not been available online like that in the past,” Carter told XBIZ, explaining what motivated the company to tap Net 1on1. “Versus here in the U.S., where it is available online to our U.S. distributors — this is the first time for full-line distribution through the Web [in the U.K.].”

Carter also said that there has been no discernible difference in what items are more popular in the U.K. than in the U.S.

“Our core product — and it doesn’t matter if I went to Uzbekistan — is going to be the Under the Bed Restraint System,” Carter said. “They sell like crazy, and is by far our No. 1 seller.”

Carter added that restraint and positioning gear is what makes Sportsheets a standout product for retailers and consumers.

“Intercourse and positioning aids, like the Doggy-Style — and for new products, the Penetration Station — have always been really successful for us,” he said. “People understand what we do, and it doesn’t matter what continent you’re on, keeping couples connected is good in any language.”