The network previously had pooled its content onto a single channel, with “uncensored and unapologetic” adult programming beginning at midnight.
“PrideVision needed to divide into two channels due to high demand and the tremendously broad range of programming,” Bill Craig, president of the network, said.
Specifically, Craig said the move will allow the network to greatly expand its highly profitable premium adult programming from nine hours per day to 24.
The move also requires cable operators who carry PrideVision’s non-adult channel, OUTtv, to offer it as a “Category 1” lifestyle channel, meaning it will be packaged with other specialty channels for a basic monthly fee of around $5.95 per month on most cable systems.
Several of the country’s largest cable operators, including Rogers Cable, Cogeco and Videotron, are doing just that.
But two others, Bell ExpressVu and Shaw Communications, have continued to charge customers a premium rate to purchase “blocks” of OUTtv programming on an a la carte basis — a decision that Craig said amounts to discrimination.
PrideVision has submitted a complaint to Canada’s broadcast regulation agency over the matter, which is still currently dispute.
