As we end another year and the excitement of 2016 lies ahead, a lot of people are already in cruise mode, focusing on their holiday shopping and getting ready to relax. For others, however, this is an... More »

Many companies spend time and resources to expand their market reach and actively promote their product in an effort to increase annual revenue. But all too often the behind-the-scenes mechanics are overlooked... More »

In the end, our industry has a leg up on mainstream. The psychological drive for sex is the best trigger there is. But spending some time understanding and wrapping a framework around how to create a habit-forming... More »