K-Y Introduces His-and-Hers Enhancing Lube

SKILLMAN, N.J. — Lubricant manufacturer K-Y has announced the release of its first-ever product created for the couples market, K-Y Brand Yours+Mine.

The his-and-hers lubricant comes packaged in two tubes, each with a different sensation-enhancing formula. The labeling on the tubes is glow-in-the-dark, making it easier to locate in a darkened room.

"K-Y Brand Yours+Mine was developed for couples to experience and enjoy together," K-Y’s director of personal care products Daniel Weiss said. "Through our ongoing conversations with consumers, we have found that couples are consistently looking for ways to enhance their time together. We recognize that it is not just about one partner or the other — it is about the couple."

The product packaging features a sleek, modern design with the test tubes presented in a black box with silver trim. The masculine version of lubricant is colored electric blue, while the feminine formula is colored purple. The tubes contain 1.5 ounces and have easy-to dispense caps.

The women’s’ version of the lubricant is described as providing a “thrilling” sensation, while the men’s formula was called “invigorating,” in the company’s statement.

According to K-Y, Yours+Mine was developed to encourage communication between couples that are interested in exploring different aspects of intimacy and stimulation.

The product reflects a growing acceptance of adult enhancement products in the mainstream marketplace, and will be retailed at drug, grocery and mass retailers. Suggested retail price for K-Y brand Yours+Mine is $19.99.

K-Y Brand also manufacturers several other enhancing lubricants including Intrigue, Intrigue Heat, 2-in-1 Tingling, Sensual Mist, Touch Massage and LiquiBeads, among others.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

SexToyDistributing Now Shipping New BDSM Furniture From XR Brands

SexToyDistributing is shipping three new pieces of BDSM furniture from XR Brands' Master Series line.

Show More