Lovehoney, Harmony Go 'Darker' for Valentine's Day

LONDON — The UK’s Harmony on Oxford Street has reported an increase in customer traffic since the launch of theirFifty Shades Darker” window display.

The display, titled “Masquerade Ball,” was designed in house by the Lovehoney team and the project was spearheaded by Lovehoney's sales consultant Laura Wood.

The scene depicts two mysterious figures dancing by the light of a chandelier, while the left hand side of the window is covered by Lovehoney’s newest advertising campaign. 

“Having such a spectacular window display has created such a buzz amongst the team here, especially since the last ‘Fifty Shades’ film was such an a enormous success,” said Jamie O’Sullivan, area retail manager of Harmony Limited. “This window is very theatrical with the ballroom scene from the new film being captured quite remarkably.

“It gives the window great depth,” O’Sullivan continued. “I’ve actually lost count of times I’ve seen people taking selfies outside the shop. It has been an absolute pleasure to work with Lovehoney on this. The support and input they provide is amazing. They are a class act.”

O’Sullivan also noted that the most asked for items have been the “Fifty Shades Darker” masks, showcased in the window display and “iconic symbols of the movie.”

“It has been fantastic to work with Jamie and the Harmony team on the window,” Wood said. “The store is known around the world for its innovative displays and collaborative approach. We wanted to create the effect of shoppers being drawn into the ballroom scene and being part of it.

“I am so passionate about the “Fifty Shades of Grey” brand and opportunities like this make working on it all the more enjoyable,” she continued. “I look forward to working with the team in the future, and other retailers all over the UK. There is so much more we can do. ”

For more information, contact Wood at laura.wood@lovehoney.co.uk

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

SexToyDistributing Now Shipping New BDSM Furniture From XR Brands

SexToyDistributing is shipping three new pieces of BDSM furniture from XR Brands' Master Series line.

Show More