SexToyConsulting.com Releases 'The Business of Pleasure'

ARDEN, N.C. SexToyConsulting.com has released "The Business of Pleasure: Adult Novelty Business Mini-Tutorial," an online manual that offers advice to people who want to get started in the sex toy business.

SexToyConsulting.com has helped many aspiring businesses in the adult novelty industry, from manufacturers to retailers. The consulting firm has said that one of its goals is "to help professionals empower consumers by bringing sexual health education and products, while helping business owners make a very generous income." 

Lisa Lawless, Ph.D., CEO of SexToyConsulting.com and the Holistic Wisdom Corporation, said that companies that think they can make a new sex toy or pleasure products site successful simply by advertising with pay-per-click programs such as Google AdWords are likely to be disappointed.

Lawless said, "Typically, we have seen this tactic yield less than a one percent conversion rate which leaves people feeling lost and frustrated, having wasted their time and lost their money with nothing to show for it." 

Lawless said that education is crucial if one hopes to compete in the sex toys/pleasure products sector. 

"Most people are under the impression that starting a successful sex toy business is going to be easy," Lawless said. "The truth is that this is a highly competitive, legally precarious and fast-paced business, and unless you know what you are doing, you can end up like so many who dream big and fail hard. There are basic things that one must know when specifically starting a sex toy business whether it is online, party-based or brick and mortar. Such a business requires smart and educated business tactics, and that is exactly what we provide so that our clients successfully achieve their sex toy business vision." 

"The Business of Pleasure: Adult Novelty Business Mini-Tutorial" can be found at SexToyConsulting.com. 

The North Carolina-based Lawless, in addition to her work with SexToyConsulting.com and the Holistic Wisdom Corporation, is the founder of the National Association for the Advancement of Science & Art in Sexuality (NAASAS), an educational organization for professionals in the field of sexuality and the adult novelty industry. 

The Holistic Wisdom Corporation can be followed on Twitter @SexualWisdom.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Justices Alito, Thomas Invoke Victorian-Era Morality Law, Raising Censorship Concerns

Several national publications reported this week on widespread concern among Free Speech advocates after U.S. Supreme Court Justices Samuel Alito and Clarence Thomas repeatedly invoked during a hearing the infamous segregation-era law the Comstock Act, which was the cornerstone of U.S. censorship of sexual material from the 1870s until the 1970s.

LELO Launches 'Masturbitter' Craft Beer to Promote Male Sex Talk

LELO has partnered with Great Beyond Brewing Company to launch Masturbitter, a craft beer, to encourage men to discuss sex.

Skinfluential Management's FansFuel Acquires Fanwire

FansFuel has acquired creator account management tool Fanwire.

Nebraska AV Bill Moves Forward Despite Privacy, Free Speech Concerns

Nebraska’s unicameral Legislature has given first-round approval to LB 1092, the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still pursue antitrust claims in the future.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Show More