Standard Innovation Acquires Norwegian Brand, Laid

OTTAWA, Ontario — Standard Innovation has announced the acquisition of Laid AS, the Norwegian designer and manufacturer of the Laid brand sex toys.

Laid creates products for men, women and couples, using body-safe materials and responsible manufacturing and packaging.

“Laid’s well-designed, premium-quality products perfectly compliment the We-Vibe brand,” said Frank Ferrari, president of Standard Innovation. “Laid co-founders Line Andersen and Karianne Ellekrans, have built a strong foundation for the brand and have an excellent reputation in the industry. I am incredibly pleased to have them join the Standard Innovation team.”

Laid products, including penis rings, dildos and vibrators made of silicone and stone are available to distribution partners beginning June 3, the company said. The full product line can be viewed at laid.no.  

Retailers can find a Laid distributor in their territory at laid.no/map or by contacting their Standard Innovation/We-Vibe sales representative. For more information on Laid products retailers may contact Standard Innovation at customercare@standardinnovation.com or (613) 828-6678. 

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Allure Lingerie Hires April Hoopes as Account Executive

Allure Lingerie has hired industry veteran April Hoopes as its newest account executive.

Svakom Wins Erofest 2024 Award for Pulse Galaxie

Svakom’s Pulse Galaxie was named Best Erotic Toy 2023 at Erofest 2024.

Aneros Releases 'Psy' Massager, 'Sessions' Gel

Aneros has debuted two new products: adjustable prostate massager Psy and water-based gel lubricant Sessions Gel.

Orion Rebrands 'NO:XQSE' Line as 'Fantasy by Cotelli' Collection

Orion Wholesale has rebranded its NO:XQSE line of lingerie as the Fantasy by Cotelli collection.

Eldorado Partners With Hot Octopuss for Next Facebook Live Event

Eldorado and Hot Octopuss are partnering for the next edition of the "Eldorado Presents" Facebook Live series on Tuesday, March 19 at 10 a.m. (PDT).

Liberator Debuts New Packaging for Loungers, Chaises

Liberator has introduced new packaging for its range of love loungers, chaises and other furnishings, including the Esse, Lyza, Cello, Steed and Equus Wave.

XR Brands Introduces New Vegan-Leather Queening Chairs

XR Brands has added the Pleasure Throne Oral Sex Chair and the Face Rider Queening Chair to its Master Series collection of advanced fetish and BDSM gear.

DanaMedic Signs Mexican Distro Deal With Distribuciones y Representaciones BES

DanaMedic has signed a deal with Distribuciones y Representaciones BES for its products to be distributed across Mexico.

LELO Drops V3 Version of Signature F1S Phallus Console

LELO has released the new version of its F1S pleasure console, the V3.

Spearmint Rhino Launches 'Rhino Society' Fashion Brand

Spearmint Rhino has launched a new fashion label, Rhino Society.

Show More