Lovehoney Unveils New ‘Fifty Shades’ Products; Hollywood Movie Trailer Debuts

BATH, U.K. ­– Leading U.K. online sex toy retailer Lovehoney says the ‘”Fifty Shades Effect” is “back and bigger than ever” as the trailer for the upcoming movie aired this morning on the “Today Show.”

As the world catches a glimpse of what can be expected from the Fifty Shades of Grey movie, Lovehoney announced six new products are to be added to the exclusive Pleasure Collection – including a USB rechargeable vibrator and a massage candle.

It is the only range approved by E L James, who recently visited Lovehoney HQ in Bath to discuss the new products, the company says.

"This range is what I always imagined when I was writing Fifty Shades of Grey,” James said. “I'm so excited that the toys I described in the books have come to life and can be enjoyed around the world."

The range has expanded to include nine sex toys, 12 bondage items and 10 “Sensual Care” items. The range is currently available in Spain, France, Germany, Italy, Holland, Russia, South Africa, Australia, the U.S. and Canada.

“The Fifty Shades of Grey movie is a huge event for the whole industry,” said Ray Hayes, commercial director at Lovehoney. “It’s going to expose the brand to a whole new audience who didn’t read the novels, and re­excite those who loved the books when they first came out.

“It’s hard to imagine Fifty Shades of Grey ever going away – and with so many teasers from celebrities and a great trailer exclusive with Today, the demand for all things Fifty Shades is back and bigger than ever.”

“Fifty Shades of Grey” has sold more than 100 million copies and the movie is set to debut in February.

Lovehoney’s Official Fifty Shades of Grey range will include six new items, available in August. Each product has been developed alongside the books’ author, and has been created working around quotes from protagonists Christian Grey and Anastasia Steele.

New items to be added to the Fifty Shades of Grey – The Official Pleasure Collection include: the Pure Pleasure USB Vibrating Bullet, Delicious Fullness Vibrating Butt Plug, Feel it Baby! Vibrating Cock Ring, Sweet Touch Mini Clitoral Vibrator and a new and improved Charlie Tango Classic Vibrator.

The new items will be available at Lovehoney from late August.

For wholesale enquiries, please contact tradesales@lovehoney.co.uk.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Allure Lingerie Hires April Hoopes as Account Executive

Allure Lingerie has hired industry veteran April Hoopes as its newest account executive.

Svakom Wins Erofest 2024 Award for Pulse Galaxie

Svakom’s Pulse Galaxie was named Best Erotic Toy 2023 at Erofest 2024.

Aneros Releases 'Psy' Massager, 'Sessions' Gel

Aneros has debuted two new products: adjustable prostate massager Psy and water-based gel lubricant Sessions Gel.

Orion Rebrands 'NO:XQSE' Line as 'Fantasy by Cotelli' Collection

Orion Wholesale has rebranded its NO:XQSE line of lingerie as the Fantasy by Cotelli collection.

Eldorado Partners With Hot Octopuss for Next Facebook Live Event

Eldorado and Hot Octopuss are partnering for the next edition of the "Eldorado Presents" Facebook Live series on Tuesday, March 19 at 10 a.m. (PDT).

Liberator Debuts New Packaging for Loungers, Chaises

Liberator has introduced new packaging for its range of love loungers, chaises and other furnishings, including the Esse, Lyza, Cello, Steed and Equus Wave.

XR Brands Introduces New Vegan-Leather Queening Chairs

XR Brands has added the Pleasure Throne Oral Sex Chair and the Face Rider Queening Chair to its Master Series collection of advanced fetish and BDSM gear.

DanaMedic Signs Mexican Distro Deal With Distribuciones y Representaciones BES

DanaMedic has signed a deal with Distribuciones y Representaciones BES for its products to be distributed across Mexico.

LELO Drops V3 Version of Signature F1S Phallus Console

LELO has released the new version of its F1S pleasure console, the V3.

Spearmint Rhino Launches 'Rhino Society' Fashion Brand

Spearmint Rhino has launched a new fashion label, Rhino Society.

Show More