Sportsheets Taps Catrina Falbo as Sales Specialist

HUNTINGTON BEACH, Calif. — Sportsheets’ sales team has tapped Catrina Falbo, a 20-year veteran of sales, marketing, networking and customer service.

New to the adult industry, Falbo will hold the role of sales specialist to assist the team in building relationships domestically and in burgeoning markets abroad.

Falbo’s main role will be to help Sportsheets increase its market share across the board with a special focus on the manufacturer’s latest releases, Sportsheets Plus plus-size collection and Edge by Sportsheets, a high-end all-leather line of BDSM gear.

Both lines come accompanied by marketing support and merchandising information to help inform and educate stores about what Sportsheets calls “two key, yet often underserved” categories. Falbo and the team will be available to provide instruction and training on both lines, as well as all existing lines.

“Sales has always been my forte and as an avid fan of Sportsheets products, I jumped at the chance to join the team and support their effort to get these beautifully made intimate items in even more stores around the world,” Falbo said. “I’m a vivacious go-getter and have been a self-starter since I can remember, which makes me a perfect fit for this role. I’m looking forward to learning the ins and outs of — and building strong relationships within — this tight-knit industry.”

Falbo will make her industry debut at the upcoming ANME Founders Show July 12-14 in Burbank, California. She can be reached at catrina@sportsheets.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

Violet Voss to Collaborate With IronTech Doll on Realistic Replica

Violet Voss has signed an exclusive deal with IronTech Doll to create a sex doll modeled after her.

Honey's Place Now Shipping 'Teacher's Pet' Collection From Xgen Products

Honey’s Place is now distributing the Teacher's Pet collection from Xgen Products.

Zini Releases Reimagined Version of 'Roae+' Toy

Zini is reintroducing its brand with the release of the latest reiteration of its Roae+ signature toy.

Hustler Hollywood, 'Shameless Sex' Team Up for Workshop Series

"Shameless Sex" podcast hosts Amy Baldwin and April Lampert have joined forces with Hustler Hollywood for a workshop series titled “Shameless Ways [for Couples] to Have More Pleasure.”

SexToyDistributing Now Shipping New BDSM Furniture From XR Brands

SexToyDistributing is shipping three new pieces of BDSM furniture from XR Brands' Master Series line.

Show More