Vibrators.com Gains With Government Shutdown Publicity

TROY, Mich. — For a week now, Vibrators.com has been giving away at least 200 vibes a day as part of its latest promo.

“Yesterday was the craziest — 200 vibes went in less than six minutes,” PriveCo President Tom Nardone told XBIZ. “We don’t run out of vibes, we run out of the ability to ship.”

Last Friday, Nardone announced it would show support for furloughed federal employees by offering them a free vibrator, shipped privately and discreetly to their door, no purchase required.

“The first couple of days we were on Cosmo, Howard Stern — and a lot of legitimate people came to our site,” Nardone said, “but in the days that followed, a lot of coupon sites picked up on it so we’ve had to come up with ways to make it more civil.”

Nardone said the new strategy for its giveaway includes making the offer live at different times each day and withholding its announcement of that time until an hour before the promo goes live. Vibrators.com also changes its promo code every day.

“It’s been fun,” Nardone said. “It’s cost a bit of money but we’re also seeing a pickup in regular sales.”

It’s evidenced by the fact that now more than ever before visitors are also taking advantage of Vibrators.com’s free gift with order offer, Nardone said. While previously few shoppers were willing to pay $3.95 for shipping of the free toy, now Vibrators.com is shipping 100-150 of them per day.

“It’s an interesting phenomenon,” Nardone said of the publicity stunt’s effect, which he says is costing him approximately $800 per day.

“The publicity is worth way more,” he said. “In the long-term it will pay off through SEO with all of the online media mentions and links to Vibrators.com.”

Another non-economic benefit of Vibrators.com’s promo is the building of a stronger fan base. Nardone says a lot more Facebook fans have come to the defense of the e-tailer when free vibe seekers have become unruly.

“Karma points,” he said. “People are feeling more entitled to the free vibes within the last couple of days, complaining on Facebook — fans have been defending us whereas two weeks ago they wouldn’t have cared.”

Nardone said the un-premeditated idea for the promo came to him last Friday afternoon and quickly made the announcement. He says he is adamant about sticking to his offer.

“We’re going to keep going for as long as the shutdown lasts,” he said. “I’m not going back on my word.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

AEBN Celebrates 25th Anniversary

The Adult Entertainment Broadcast Network (AEBN) is celebrating its 25th year in business this week.

Nebraska Legislature Passes Republican's Age Verification Bill With No Votes Against It

Nebraska’s unicameral legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Performers in Meta Blacklisting Lawsuit Seek to Preserve Antitrust Claims

Adult Performance Artists Guild board officers Alana Evans, Kelly Pierce and Ruby have informed a California court that, although they want to drop their lawsuit claiming that Meta conspired with OnlyFans to blacklist rival premium fan platforms’ talent, they may still have antitrust claims that they may pursue in the future.

Xgen Now Shipping ZOLO's 'Stroke Off' Collection

Xgen Products is now shipping the Stroke Off collection of 11 handheld strokers and four masturbators modeled after lifelike body parts.

Nobü Unveils 'Gyrä' Vibrating Grinding Pad

Nobü has introduced the new Gyrä vibrating grinding pad.

Orion Introduces New 3-Motor Vibrator From 'Sweet Smile' Line

Orion Wholesale has debuted the new three-motor RC G- & P-Spot Vibrator from its Sweet Smile line.

C1R Debuts 'Vers' Suction Dildo, Butt Plug

C1R has introduced its new Vers liquid silicone suction dildo and butt plug.

FSC, Co-Plaintiffs to Ask US Supreme Court to Review Constitutionality of Texas Age Verification Law

Free Speech Coalition (FSC) and its co-plaintiffs in the challenge to Texas’ controversial age verification law have filed a petition before the United States Court of Appeals for the 5th Circuit asking to stay its recent upholding the law because they intend to appeal to the U.S. Supreme Court to review the law’s constitutionality.

Blush Erotica, The Kinky Candle Company Partner for Branded Candle

Blush Erotica has partnered with The Kinky Candle Company for an official branded candle.

FSC Vows to Fight Florida Age Verification Law

Free Speech Coalition (FSC) issued a statement vowing to continue fighting Florida’s age verification law, which was signed by Gov. Ron DeSantis on Monday as part of a comprehensive bill targeting minors’ use of social media.

Show More